Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Sex role in advertising"'
Autor:
Anne M. Cronin
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:• Sex• Class• Race.It also explores the figure of the citizen and how this identity is produced by c
This volume provides an in-depth examination of the role of sexuality in consumers'life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and co