Zobrazeno 1 - 10 of 23 pro vyhledávání: '"Sevtap ÜNAL"'
1
Akademický článek
EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS
Autor: Sevtap ÜNAL, Gülşah KARSLI
Publikováno v: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol 24, Iss 2, Pp 683-706 (2022)
ABSTRACT: Personal branding is about people positioning themselves in the market they are in. Today, especially after the rapid developments in the digital world, personal branding has started to manage its relations with its target audiences throug
Externí odkaz: https://doaj.org/article/6ba3834c01b047988bfcd786f68fbcae
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2
Elektronická kniha
The Virtual World and Marketing
Autor: Enes Emre Başar, Editor, Aysel Erciş, Editor, Sevtap Ünal, Editor
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of ma
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3
The Effect of Individual and Environmental Motivations on YouTuber Followers’ Behavioral Changes
Autor: Sevtap Ünal, Fatma Görgün Deveci
Publikováno v: Volume: 50, Issue: 2 435-463
Istanbul Business Research
This study aimed to determine the effective factors on the behavioral changes of YouTuber followers. Accordingly, it was targeted to determine the effect of the individual, environmental motivations, and YouTuber characteristics on the change of foll
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6007d340ecdd1de01830b899781802f5
https://doi.org/10.26650/ibr.2021.51.844527
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4
DETERMINING THE FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LUXURY FASHION BRANDS OF YOUNG CONSUMERS
Autor: Nisa Akin, Elif Deniz, Sevtap Ünal
Publikováno v: Ege Akademik Bakis (Ege Academic Review). 19:221-236
Bu calismanin amaci genc tuketicilerin luks markalari satin almasina etki eden faktorleri tanimlamaktir. Kapsamli bir literatur taramasiyla beraber; girdi faktorler olarak statu tuketimi, benlik algilamasi netligi, benzersizlik ihtiyaci, sosyal tuket
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a97ddc9a25eacfdc5a3f2d95825a6fbe
https://doi.org/10.21121/eab.511806
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5
Brand Embarrassment: Antecedents and Outcomes Variables
Autor: Paterne Micha Mbelangani Mban, Sevtap Ünal
Publikováno v: Proceeding of Japan International Business and Management Research Conference.
The present study aimed to investigate the role of negative feelings on the consumer buying decision. The influence of a brand image, the need for social approval, and negative brand self- expressiveness on brand embarrassment, as well as the influen
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e8c700708d356a3a29349dbfad4f5f05
https://doi.org/10.31098/jibm.v1i1.228
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8
Evaluation of Ethics Element in Purchasing Sustainable Clothing: A Research On Social Network Users
Autor: Hatice Dağci Büyük, Sevtap Ünal, Aysel Erciş
Publikováno v: Volume: 15, Issue: 3 1159-1184
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi
Web of Science
The aim of this study is to investigate the attitudes and buying intentions of individuals towards sustainable clothing. The consumers’ ethic traits and the impact of the social netwoks they follow have been examined in their attitudes towards sust
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::747fe3e723004d1158122851fcb75655
https://dergipark.org.tr/tr/pub/oguiibf/issue/56280/622873
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