Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Seung Bong Ko"'
Autor:
Byoungho Jin, Seung Bong Ko
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 21:70-87
Purpose The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green ap
Handwoven fabrics, which made with cotton and silk, have unique characteristics and feel and are being produced in many parts of Thailand for making handicrafts such as pieces of clothing, embellishments, and home furnishings. It should be one of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95a64108d2eec14b8db02ccd5f095814
https://doi.org/10.31274/itaa.8803
https://doi.org/10.31274/itaa.8803
Ha-Brookshire and Bhaduri (2014) found that the apparel business’ distrustful messages affect more consumer’s purchase intention that trustful messages. Dam and Jonge (2015) reported similar findings. Negative messages on labelling more directly
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81949ce910dd9f6b1a81d89d42d5a4df
https://doi.org/10.31274/itaa_proceedings-180814-169
https://doi.org/10.31274/itaa_proceedings-180814-169
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 31:869-878
The purpose of this study was to investigate perception of risks among South Korean female college students within the process of purchasing apparel products through the Internet. The study was implemented by descriptive survey method using questionn