Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Seule Nzowa"'
Autor:
Seule Nzowa
Publikováno v:
Consumer Behavior Review, Vol 5, Iss 3, Pp 307-320 (2021)
The negative consequences of customer switching behaviour in the banking industry cannot be underestimated. Since there are limited studies addressing customer switching intentions and actual switching behaviour in the banking sector of Tanzania, thi
Externí odkaz:
https://doaj.org/article/d7d436a91e344f92997942fdb154036d
Autor:
Seule Nzowa
Publikováno v:
Consumer Behavior Review, Vol 5, Iss 3 (2021)
As consequências negativas do comportamento de mudança de cliente no setor bancário não podem ser subestimadas. Uma vez que existem estudos limitados sobre as intenções de troca do cliente e o comportamento de troca real no setor bancário da T
Externí odkaz:
https://doaj.org/article/819fd11f65bc4e208547a1dbec392684
Publikováno v:
Tanzanian Economic Review. 12:35-46
Intense competition causes Tanzanian banks to experience the threat of customer switching. Customers are sensitive to quality in their access to and use of banking services; hence, they are prone to switching to other banks since the services offered