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pro vyhledávání: '"Seth Ayekple"'
Autor:
Kwamena Minta Nyarku, Seth Ayekple
Publikováno v:
Social Responsibility Journal. 15:910-923
Purpose Using a multinational corporation (MNC), Nestlé Ghana Limited (NGL) that operates in a developing economy (Ghana) as a case study, this paper aims to examine the influence of customers’ CSR awareness level and their perception of NGL’s c