Servitization: organizational implications and acquisition of competencies

Autor: Márcia Terra da Silva, Silas Costa Ferreira Junior

Publikováno v: Revista Produção Online; Vol. 16 No. 4 (2016); 1172-1190
Revista Produção Online; v. 16 n. 4 (2016); 1172-1190
Revista Produção
Associação Brasileira de Engenharia de Produção (ABEPRO)
instacron:ABEPRO

Servitization is a strategic move in which firms —usually manufacturers in high value-added industries— expand their offerings by bundling core products with additional services. This article aims to study the transition toward servitization from

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::37401364af303ca00c7eb5a54a2afbe3
https://doi.org/10.14488/1676-1901.v16i4.1998