Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Serhal, Rania"'
Publikováno v:
Academy of Marketing Science conference
Academy of Marketing Science conference, 2018, New Orleans, United States
Academy of Marketing Science conference, 2018, New Orleans, United States
This research-in-progress investigates the influence of two structural elements of brand’s packaging design, accessible by haptic exploration: texture and shape. The proposed conceptual framework details how these elements can facilitate the transf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::429d6ef9374f7a84445db31c47bd7447
https://hal.univ-angers.fr/hal-02538791
https://hal.univ-angers.fr/hal-02538791
Autor:
Serhal, Rania, Pantin-Sohier, Gaëlle
Publikováno v:
XXXIIIème Congrès de l’Association Française de Marketing
XXXIIIème Congrès de l’Association Française de Marketing, 2017, Tours, France
XXXIIIème Congrès de l’Association Française de Marketing, 2017, Tours, France
This article examines the role of texture’s physical properties symbolic information in the process of attributing meaning to the product and the brand. We have used three packaging textures for two product categories, chocolate and coffee: a textu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::20a8faea11a6c7eee5c8d2d5ee25c741
https://hal.archives-ouvertes.fr/hal-01963297
https://hal.archives-ouvertes.fr/hal-01963297
Publikováno v:
13th Annual Conference on Marketing
13th Annual Conference on Marketing, 2015, Athènes, Greece
13th Annual Conference on Marketing, 2015, Athènes, Greece
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c4454404ae0522ed9225f2b55795b889
https://hal.univ-angers.fr/hal-02538781
https://hal.univ-angers.fr/hal-02538781
Publikováno v:
XXXème Congrès de l’Association Française de Marketing
XXXème Congrès de l’Association Française de Marketing, 2014, Montpellier, France
XXXème Congrès de l’Association Française de Marketing, 2014, Montpellier, France
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ee55653728444a595db3a8d7c29fe3cf
https://hal.univ-angers.fr/hal-03108668
https://hal.univ-angers.fr/hal-03108668
Publikováno v:
11th International Marketing Trends Conference
11th International Marketing Trends Conference, Jan 2012, Venise, Italie
11th International Marketing Trends Conference, Jan 2012, Venise, Italie
The objective of this article is to analyse the perception and the acceptation of innovative products in the horticultural sector. An exploratory study carried out using a focus group leading to 40 individual interviews and 4 expert interviews shows
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::07053a81e71245e4e4ac3eb8763b4528
https://hal.archives-ouvertes.fr/hal-01885825
https://hal.archives-ouvertes.fr/hal-01885825
Autor:
PANTIN-SOHIER, Gaëlle1, PANTIN, François2, SOHIER, Alice3, JACQUEMIER-PAQUIN, Laure4, SERHAL, Rania5
Publikováno v:
Gestion 2000. 2018, Vol. 35 Issue 4, p97-120. 24p. 5 Charts.
Autor:
PANTIN-SOHIER, Gaëlle, PANTIN, François, SOHIER, Alice, JACQUEMIER-PAQUIN, Laure, SERHAL, Rania
Publikováno v:
Gestion 2000. 2018, Vol. 35 Issue 4, p11-13. 3p.