Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Sergio W. Carvalho"'
Publikováno v:
Journal of Product & Brand Management. 31:551-569
Purpose This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers. Design/methodology/approach The authors used a quantitative approac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74a1ccfec5e6405b67f322449c39edf7
https://doi.org/10.1108/jpbm-08-2020-3039
https://doi.org/10.1108/jpbm-08-2020-3039
Publikováno v:
Global Fashion Management Conference. 2020:1524-1537
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99358cdf4921a21a0b98169c0265de81
https://doi.org/10.15444/gmc2020.11.05.05
https://doi.org/10.15444/gmc2020.11.05.05
Publikováno v:
European Journal of Marketing. 55:814-839
Purpose This study aims to introduce the concept of dissociative threat, which is the fear of being associated with an undesirable (dissociative) group as a result of demonstrating ability in a domain that is stereotypically linked to that group. Con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f4d85603a3305ba306694f9cba482c8
https://doi.org/10.1108/ejm-10-2019-0772
https://doi.org/10.1108/ejm-10-2019-0772
Publikováno v:
Journal of Business Research. 103:310-318
In this paper, we propose an integrative national identity-based model of consumer behavior. This is accomplished by integrating several important concepts (e.g., self-concept, social identity, and intergroup relations) as roots for consumers' feelin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a22064441a9bce411f918d1b884a54db
https://doi.org/10.1016/j.jbusres.2019.01.056
https://doi.org/10.1016/j.jbusres.2019.01.056
Publikováno v:
Journal of Business Research. 103:286-292
In this research, we examined the effect of the country of origin (COO) image of an ingredient brand on consumers' evaluation of a host brand. Using airlines as host products and aircraft as ingredients, two experiments were conducted in Brazil and C
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9764113ab542b81f091c04c19cafd7f2
https://doi.org/10.1016/j.jbusres.2019.01.054
https://doi.org/10.1016/j.jbusres.2019.01.054
Publikováno v:
Journal of the Association for Consumer Research. 4:376-386
Charitable organizations often rely on pictures of victims to raise support for their causes. We examine the effect of donor perceptions of a novel aesthetic element of a victim’s physical ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3403faae55ddcfca76c7443889bb07f
https://doi.org/10.1086/705034
https://doi.org/10.1086/705034
Publikováno v:
International Journal of Advertising. 39:548-570
Cause-related marketing (CRM) is a pervasive, global marketing tactic used to aid consumer persuasion. While considerable academic research has been directed to understanding this practice and its ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ac1f0172fd18159c1e187238b8ba042
https://doi.org/10.1080/02650487.2019.1648139
https://doi.org/10.1080/02650487.2019.1648139
Autor:
Justin F. McManus, Sergio W. Carvalho
Publikováno v:
Personality and Individual Differences. 194:111637
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17f18844e539125a7d658bf5c3d3f7d8
https://doi.org/10.1016/j.paid.2022.111637
https://doi.org/10.1016/j.paid.2022.111637
Publikováno v:
Journal of Business Research. 91:326-333
Individuals want to be seen by others in a positive light, and to portray their group as having high value standards. Thus, when they transgress important in-group values, they experience a threat to their self-image and disrupt the coherence and hom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a2552533ebf81c0723c628f9f8cfbe7
https://doi.org/10.1016/j.jbusres.2017.10.007
https://doi.org/10.1016/j.jbusres.2017.10.007
Hitting the Nail on the Head! Insight into Consumer Assessment of Sustainability-Related Innovations
Publikováno v:
Long Range Planning. 50:741-755
Innovation has long been known to drive growth. There is a growing body of evidence that firms that work to be responsible and produce more sustainable products also receive positive benefits, but how and why these benefits accrue is less well establ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21a7c1eb99a3dfced27d9c35b67c5e79
https://doi.org/10.1016/j.lrp.2016.08.001
https://doi.org/10.1016/j.lrp.2016.08.001