Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Sergio Jiménez Arenas"'
Publikováno v:
Intangible Capital, Vol 9, Iss 4, Pp 1113-1144 (2013)
Purpose: Theoretical analysis of the phenomenon of gamification and its possible application as a tool for internal marketing, in order to increase job satisfaction and commitment through engagement.Design/methodology/approach: Firstly, review of the
Externí odkaz:
https://doaj.org/article/2dd824013a744259b6d72a35686e67a7
Publikováno v:
Intangible Capital, Vol 9, Iss 4, Pp 1113-1144 (2013)
Purpose: Theoretical analysis of the phenomenon of gamification and its possible application as a tool for internal marketing, in order to increase job satisfaction and commitment through engagement.Design/methodology/approach: Firstly, review of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da680a18e9a21c4a962592dbae65c762
