Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Sergei A. Starov"'
Publikováno v:
Vestnik of Saint Petersburg University. Management. 19:203-226
The article presents some brand imitation issues considering the specific features of the contemporary postmodern economy where tangible items (products) are factually replaced with their simulacra (brands). The contradiction between the “spirit an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e3e7c0bbcf2cdccec83139cf25bf88df
https://doi.org/10.21638/11701/spbu08.2020.204
https://doi.org/10.21638/11701/spbu08.2020.204
Publikováno v:
Vestnik of Saint Petersburg University. Management. 19:3-33
The publication was prepared within the framework of the Academic Fund Program at the National Research University Higher School of Economics (HSE) in 2019–2020 grant № 19-01-025 and by the Russian Academic Excellence Project ‘‘5-100’’.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::990c912868081de6c9716aff9ebaca8a
https://doi.org/10.21638/11701/spbu08.2020.101
https://doi.org/10.21638/11701/spbu08.2020.101
Publikováno v:
The CASE Journal. 7:4-26
The case describes the popular Russian children's animated TV series named the Smeshariki, its parent company (Marmelad), the domestic animation industry, and the principal international rivals and their respective animated products and/or services.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::919267f70a4058ad2f5a9934d2d22d18
https://doi.org/10.1108/tcj-07-2011-b002
https://doi.org/10.1108/tcj-07-2011-b002
Autor:
Igor V. Gladkikh, Sergei A. Starov
Publikováno v:
The Valio Company in the Russian Market: Will Processed Cheese Viola Hold a Winning Position?
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::035fdd7c800ddd6ce6a2cb32ee8b2c19
https://doi.org/10.4135/9781526431929
https://doi.org/10.4135/9781526431929
