Marketing strategy decision making in new product development: direct effects and moderation by market information time sensitivity and analyzability

Autor: Durmusoglu, Serdar S., Atuahene-Gima, Kwaku, Calantone, Roger J.

Publikováno v: European Journal of Innovation Management, 2022, Vol. 26, Issue 6, pp. 1619-1648.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/EJIM-11-2021-0575

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Emerging research questions for new journey development in industrial markets

Autor: Durmusoglu, Serdar S., McNally, Regina C., Chen, Junsong

Publikováno v: In Industrial Marketing Management October 2022 106:351-362

Overview of the MOSAiC expedition: Ecosystem

Autor: Fong, Allison A., Hoppe, Clara J. M., Aberle, Nicole, Ashjian, Carin, Assmy, Philipp Kurt Wolf, Bai, Youcheng, Bakker, Dorothee C. E., Balmonte, John Paul, Barry, Kevin, Bertilsson, Stefan, Boulton, William, Bowman, Jeff, Bozzato, Deborah, Bratbak, Gunnar, Buck, Moritz, Campbell, Robert G., Castellani, Giulia, Chamberlain, Emelia J., Chen, Jianfang, Chierici, Melissa, Cornils, Astrid, Creamean, Jessie, Damm, Ellen, Dethloff, Klaus, Droste, Elise S., Ebenhöh, Oliver, Eggers, Sarah Lena, Engel, Anja, Flores, Hauke, Fransson, Agneta, Frickenhaus, Stephan, Gardner, Jessie, Gelfman, Cecilia E., Granskog, Mats, Graeve, Martin, Havermans, Charlotte, Heuzé, Céline, Hildebrandt, Nicole, Hill, Thomas C. J., Hoppema, Mario, Immerz, Antonia, Jin, Haiyan, Koch, Boris P., Kong, Xianyu, Kraberg, Alexandra C., Lan, Musheng, Lange, Benjamin Allen, Larsen, Aud, Lebreton, Benoit, Leu, Eva Susanne, Loose, Brice, Maslowski, Wieslaw, Mavis, Camille, Metfies, Katja, Mock, Thomas, Müller, Oliver, Marcel, Nicolaus, Niehoff, Barbara, Nomura, Daiki, Nöthig, Eva-Maria, Oggier, Marc, Oldenburg, Ellen, Olsen, Lasse Mork, Peeken, Ilka, Perovich, Donald K., Popa, Ovidiu, Rabe, Benjamin, Ren, Jian, Rex, Markus, Rinke, Annette, Rokitta, Sebastian, Rost, Björn, Sakinan, Serdar S., Salganik, Evgenii, Schaafsma, Fokje L., Schäfer, Hendrik, Schmidt, Katrin, Shoemaker, Katyanne, Shupe, Matthew D., Snoeijs-Leijonmalm, Pauline, Stefels, Jacqueline, Svenson, Anders, Tao, Ran, Sinhué, Torres-Valdés, Torstensson, Anders, Toseland, Andrew, Ulfsbo, Adam, Leeuwe, Maria A. van, Vortkamp, Martina, Webb, Alison L., Zhuang, Yanpei, Gradinger, Rolf Rudolf

Externí odkaz: https://hdl.handle.net/11250/3163311