Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Seonsu Lee"'
Autor:
Seonsu Lee1, Barnes, Jr., James H.2
Publikováno v:
Journal of Advertising Research. Dec89/Jan90, Vol. 29 Issue 6, p25-30. 6p.
Publikováno v:
Country of Origin Effect ISBN: 9780429260032
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1b9f8a11f798dfe481ed890ebaba3a4
https://doi.org/10.1201/9780429260032-2
https://doi.org/10.1201/9780429260032-2
Publikováno v:
Journal of Promotion Management. 24:295-311
This multinational adaptive conjoint study measures how much more, or less, consumers might be willing to pay for different brand/manufacturing country combinations. Chinese, South Korean, and US respondents were asked about their preferences for lap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cfb05e4d9e04e2aa543f8adeb15d306b
https://doi.org/10.1080/10496491.2017.1378147
https://doi.org/10.1080/10496491.2017.1378147
Publikováno v:
Organizational Behavior and Human Decision Processes. 96:72-88
This research examines how differences in cultural orientation influence causal attributions and thus the behavioral outcomes in an incomplete information bargaining situation. Using ultimatum bargaining, three experiments demonstrate that acceptance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62a7342b90e049ff416fbcee88613f58
https://doi.org/10.1016/j.obhdp.2004.09.001
https://doi.org/10.1016/j.obhdp.2004.09.001
Publikováno v:
Indian Journal of Marketing. 47:42
The aim of this paper was to measure the effects of product attributes on satisfaction through the consumer perceived value of using an analog wrist watch in the perspective of Bangladesh. In this study, a group of young generation respondents was co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b22675fd4df035e8d381f83d9ab89e82
https://doi.org/10.17010/ijom/2017/v47/i10/118696
https://doi.org/10.17010/ijom/2017/v47/i10/118696
Publikováno v:
Journal of Marketing Theory and Practice. 5:42-51
The purposes of the study are (1) to compare the shopping orientations among Chinese, Filipino and Japanese shoppers; and (2) their willingness to purchase a specific product classification (either hand tools or kitchen utensils) from nine different
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c050910a0aac309679e41eb05a774f61
https://doi.org/10.1080/10696679.1997.11501749
https://doi.org/10.1080/10696679.1997.11501749
Autor:
James R. Lumpkin, Seonsu Lee
Publikováno v:
International Journal of Advertising. 11:333-342
With the rapid growth in VCR penetration levels, the increased usage of VCR will come at the expense of broadcast television viewing. It is also likely that commercials are deleted during recording or skipped during playback. In this study, the attit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46c9d0ebcb3e9a02c8b4aa3aea83df34
https://doi.org/10.1080/02650487.1992.11104509
https://doi.org/10.1080/02650487.1992.11104509
Publikováno v:
Journal of Marketing Theory & Practice; Winter97, Vol. 5 Issue 1, p42, 10p
Autor:
Valenzuela, Ana1, Srivastava, Joydeep1, Seonsu Lee2, Hye-Jin Paek3, Nelson, Michelle R.3, McLeod, Douglas M.3, Seungwoo Chun4, Gentry, James W.4, McGinnis, Lee P.5, Papyrina, Veronika6, Cotte, June6
Publikováno v:
Advances in Consumer Research. 2004, Vol. 31 Issue 1, p493-510. 18p. 5 Charts.
Publikováno v:
Society for Marketing Advances Proceedings. Nov2016, p319-320. 2p.