Examining the impact of salesperson interpersonal mentalizing skills on performance : the role of attachment anxiety and subjective happiness

Autor: Agnihotri, Raj, Vieira, Valter Afonso, Senra, Karin Borges, Gabler, Colin B.

Publikováno v: The Journal of Personal Selling and Sales Management, 2016 Jun 01. 36(2), 174-189.

Externí odkaz: https://www.jstor.org/stable/26762824

WHEN THE TEAM POTENCY NEEDS SELF-EFFICACY AND ADAPTIVE SELLING.

Autor: Senra, Karin Borges¹ karinbsenra@gmail.com, de Negreiros, Letícia Fernandes¹ leticia_negreiros@hotmail.com, Vieira, Valter Afonso¹ vavieira@uem.br

Publikováno v: REMark: Revista Brasileira de Marketing. Jan-Mar2019, Vol. 18 Issue 1, p101-117. 17p.

Experiência de Consumo do Pokémon GO e Intenção de Compra

Autor: Senra, Karin Borges, Vieira, Francisco Giovanni David

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 17, n. 6 (2018): Edição Especial Nacional; 821-838
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Objective: This work seeks to explore how the use of Pokmon GO game affects the consumers' purchase intention, through responses that originate from this consumption experience. Method: A mixed method was used to perform two surveys with consumers of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::94a223b55aa710fe2edd074cb26da637
https://periodicos.uninove.br/remark/article/view/12254

Os efeitos diretos e indiretos da mentalização interpessoal no desempenho de vendas

Autor: Senra, Karin Borges

Publikováno v: Repositório Institucional da Universidade Estadual de Maringá (RI-UEM)
Universidade Estadual de Maringá (UEM)
instacron:UEM

A recent study in sales is the ability of interpersonal mentalizing. Few researchers have attempted to understand the ability of interpersonal mentalizing in this context. More specifically, research exploring the indirect effects that interpersonal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::8a96ef6042c75babc4a9a51a1623c864
http://repositorio.uem.br:8080/jspui/handle/1/3323