Výsledky vyhledávání - "Senić Vladimir"

Akademický článek

Online booking accommodation in rural tourism: An UTAUT perspective

Autor: Kraguljac Vladimir, Seočanac Marijana, Senić Vladimir, Dimitrovski Darko

Publikováno v: Ekonomika Poljoprivrede (1979), Vol 69, Iss 4, Pp 1061-1078 (2022)

The paper investigates the most important factors that cause tourists to intend or to already use a website for booking accommodation in rural areas of the Republic of Serbia. On a sample of 212 respondents who had previously used websites to book ac

Externí odkaz: https://doaj.org/article/007c87bd24d54459971a1bcd7112b340

Zobrazit plný text záznamu

Akademický článek

Factors driving behavioural intentions: Study of Serbian mobile operator customers

Autor: Senić Vladimir, Marinković Veljko

Publikováno v: Marketing (Beograd. 1991), Vol 47, Iss 3, Pp 206-216 (2016)

The concept of perceived value is increasingly becoming a subject of interest for authors and researchers in the field of services marketing. Perceived value represents a multi-dimensional concept that consists of a number of components. In the condu

Externí odkaz: https://doaj.org/article/169fcc9b39bd4be9889545bc8920303b

Zobrazit plný text záznamu

Akademický článek

Communication in the state of crisis

Autor: Senić Vladimir, Senić Radoslav

Publikováno v: Marketing (Beograd. 1991), Vol 46, Iss 3, Pp 155-165 (2015)

Due to diversity of research related to crisis it is rather important to present definitions of various key terms related to crisis, crisis management and crisis communication, in order to establish tangible boundaries among them. Those three are mut

Externí odkaz: https://doaj.org/article/e97c069fdc784aa6908223e9e1a9a89d

Zobrazit plný text záznamu

Akademický článek

Preventing customer defection and stimulating return of the lost customers

Autor: Senić Radoslav, Senić Vladimir

Publikováno v: Marketing (Beograd. 1991), Vol 44, Iss 4, Pp 333-342 (2013)

Customers represent company's most valuable asset. Company can assure its survival, further growth and development by retaining existing, attracting new and returning lost customers. Retaining existing, loyal customers is the most profitable business

Externí odkaz: https://doaj.org/article/01aac0a5d77a42069091697d367b676a

Zobrazit plný text záznamu

Akademický článek

Offer as a creative foundation of direct marketing

Autor: Kocić Milan, Senić Vladimir

Publikováno v: Marketing (Beograd. 1991), Vol 41, Iss 2, Pp 87-96 (2010)

Investments into communications mix are specific because besides significant financial resources it also involves creative marketing ideas that are a result of imagination and experience. However, the application of direct marketing communication mix

Externí odkaz: https://doaj.org/article/2c9199810ed942ad8b7e8cc0bbd5856d

Zobrazit plný text záznamu