Výsledky vyhledávání - "Sena Tekeli̇"

Akademický článek

The mediating effect of consumers’ price level perception and emotions towards supermarkets

Publikováno v: European Journal of Management and Business Economics, Vol 31, Iss 1, Pp 57-76 (2022)

Purpose – This study aims to reveal the impact of consumers’ price sensitivity on their purchase intention within the scope of supermarkets. Besides, the study aims to examine the impact of consumers’ price sensitivity on their price perception

Externí odkaz: https://doaj.org/article/751566ea64c349478ec80f6182937f27

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Akademický článek

TÜKETİCİLERİN BİREYSEL KÜLTÜREL DEĞERLERİNİN MARKA KİŞİLİĞİ ALGISI ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ MERKEZİ ÜZERİNE BİR ARAŞTIRMA

Autor: Sena Tekeli̇, Aslıhan Yavuzalp Marangoz

Publikováno v: Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 22, Iss 2, Pp 229-243 (2020)

Marka, işletmeler ve ürünler/hizmetler hakkında bilgi vermeyi ve tüketiciler ile iletişim kurmayı sağlar. Ayrıca, marka farklılık yaratarak tüketicilerle duygusal bağ kurar. Marka kişiliği ise markaya kişisel özellikler yüklenmesidi

Externí odkaz: https://doaj.org/article/be5fba6c793a45ad98f51a360bb85676

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Akademický článek

Female Consumers’ Clothing-related Attribute Expectations Differ According to Their Gender Identities

Autor: Ümit Doğrul, Sena Tekeli

Publikováno v: Tekstilec, Vol 65, Iss 2 (2022)

It is necessary to determine the factors that affect consumers’ preferences in the ready-made clothing sector, where competition is intense. Gender is accepted as one of the most fundamental factors affecting purchasing decisions not only in the

Externí odkaz: https://doaj.org/article/b6fe98052d0b4312a29449c531289e8d

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Akademický článek

Consumers’ perceptions of visual product aesthetics based on fashion innovativeness and fashion leadership levels: A research study in Mersin

Autor: A. Celil Cakici, Sena Tekeli

Publikováno v: Journal of Global Business Insights, Vol 5, Iss 1 (2020)

The main objective of the study is to determine whether consumers’ visual product aesthetic perception differs according to the level of fashion innovations and fashion leadership. The study was conducted in five counties of Mersin, and the populat

Externí odkaz: https://doaj.org/article/cf0a9a2b37184e34b7af94506091d5ed

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The mediating effect of consumers’ price level perception and emotions towards supermarkets

Autor: A. Celil Çakici, Sena Tekeli

Publikováno v: European Journal of Management and Business Economics. 31:57-76

This study aims to reveal the impact of consumers’ price sensitivity on their purchase intention within the scope of supermarkets. Besides, the study aims to examine the impact of consumers’ price sensitivity on their price perception level and e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::527f8ec493178824a4d462b6bf39ba19
https://doi.org/10.1108/ejmbe-12-2020-0344

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Consumers’ perceptions of visual product aesthetics based on fashion innovativeness and fashion leadership levels: A research study in Mersin

Autor: Sena Tekeli, A. Celil Çakici

Publikováno v: Journal of Global Business Insights. 5:73-86

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6c0a60b8aa509a8387a511d4df936112
https://doi.org/10.5038/2640-6489.5.1.1119

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TÜKETİCİLERİN BESİN SEÇİM GÜDÜLERİ: Y VE Z KUŞAKLARININ KARŞILAŞTIRILMASI

Autor: Esra Öztürk, Sena Tekeli

Publikováno v: Volume: 14, Issue: 1 147-182
Pazarlama ve Pazarlama Araştırmaları Dergisi

Son yıllarda toplumsal, kültürel, ekonomik ve teknolojik alanda ortaya çıkan gelişmeler tüketicilerin beslenme konusuna giderek önem vermelerine sebep olurken, en doğru tutundurma yöntemini arayan pazarlamacılar açısından da tüketicile

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a861c8f1f51e23bb94361469ccc5d1f8
https://doi.org/10.15659/ppad.14.2.256

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TÜKETİCİLERİN BİREYSEL KÜLTÜREL DEĞERLERİNİN MARKA KİŞİLİĞİ ALGISI ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ MERKEZİ ÜZERİNE BİR ARAŞTIRMA

Autor: Aslıhan Yavuzalp Marangoz, Sena Tekeli

Publikováno v: Volume: 22, Issue: 2 229-243
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Vol 22, Iss 2, Pp 229-243 (2020)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::68c0bcde4595446f4505f0dff7ec28d0
https://dergipark.org.tr/tr/pub/akuiibfd/issue/58785/775429

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