The founder and his brand: plastic semiotics, semi-symbolism, and the amalgamation of corporate and private identities in the anti-ageing wellness market

Autor: Marilia Jardim

Publikováno v: Estudos Semióticos, Vol 19, Iss 2 (2023)

Through the analysis of two brands in the health, wellness, and longevity sector — Bulletproof and Primal Blueprint — this article examines the amalgamation of brand identity and the lifestyle ideologies of the founders, creating a “total lifes

Externí odkaz: https://doaj.org/article/2a2f719df38343aa82fd514cf95404c0

SEMI-SYMBOLISM AND THE UNDERLYING TENSIVE CATEGORIES

Autor: Lindenberg Lemos, Carolina

Publikováno v: Gragoatá, Vol 21, Iss 40 (2016)
Gragoatá; Vol. 21 No. 40 (2016): LANGUAGE STUDIES
Gragoatá; v. 21 n. 40 (2016): Estudos de Linguagem
Gragoatá
Universidade Federal Fluminense (UFF)
instacron:UFF

Through a practical analysis of a syncretic object – the children's book Chapeuzinho Amarelo, by Chico Buarque, with its verbal and pictorial components –, we have investigated different forms of apprehending the relations between the expression

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6c25817f85444aafef54189917e5540f
http://www.gragoata.uff.br/index.php/gragoata/article/view/619

The phonetic semi-symbolism and its relations of motivation, conventionality and arbitrariness

Autor: De Sousa Silva, José

Publikováno v: Linguistique. Université de Limoges; Universidade federal de Goiás, 2015. Français. ⟨NNT : 2015LIMO0009⟩

The manifestation of signifying semiotics was analyzed in a biplane semiotic, the Brazilian Portuguese language, with the aim of verifying the possibility of manifestations of semi-symbols. The analyses were distributed in three linguistic categories

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c5ab55f9b2b12d3da25c9f0ab8ee5842
https://tel.archives-ouvertes.fr/tel-02504699/document

The symbolic and semi-symbolic: in the intersection of two proposals for the reading of the coat of arms of Pope Francis

Autor: Humberto Nuno de Oliveira, Sandra Regina Ramalho e Oliveira

Publikováno v: Revista Gearte, Vol 2, Iss 1 (2015)

The appearance of the technology, virtual communication and the search mechanisms have allowed beside the existence of online scientific periodics that have the same quality as the printed ones, as well as the inedited and unpremeditated academic sha

Externí odkaz: https://doaj.org/article/45144b93ecae4e9681e3a63df5b4055c

Towards a semiotics theory

Autor: José Luiz Fiorin

Publikováno v: DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada, Vol 15, Iss 1, Pp 177-207 (1999)
DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada, Volume: 15, Issue: 1, Pages: 177-207, Published: FEB 1999
DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada v.15 n.1 1999
DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada
Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada, Vol 15, Iss 1, Pp 00-00 (1999)

Este trabalho analisa o desenvolvimento de uma das teorias recentes do discurso: a Semiótica francesa. Mostra os princípios sobre os quais se constituiu, sua marcha no estabelecimento do percurso gerativo de sentido, os caminhos de complexificaçã

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3f0ff5025d702e6769d30c60155d69f
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-44501999000100009&tlng=pt