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pro vyhledávání: '"Selma Saračević"'
Autor:
Živa Kolbl, Selma Saračević
Publikováno v:
Economic and Business Review, Vol 22, Iss 4 (2020)
The relationship between consumers and brands is an important area of research in marketing. The realisation that consumers form interpersonal–like relationships with brands has changed the course of research in marketing, which has since also focu
Externí odkaz:
https://doaj.org/article/397e5d7f1378455b9bf2284791978317
Autor:
Selma Saračević, Živa Kolbl
Publikováno v:
Economic and Business Review. 22
Odnos med porabniki in blagovnimi znamkami je pomembno raziskovalno podrocje v trženju. Ugotovitev, da porabniki z blagovnimi znamkami tkemo odnose, podobne medcloveskim, je spremenila tok raziskovanja v trženju, ki se od takrat usmerja tudi v prou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::032f8d43aeecfb8a78b54fc79ee4703f
https://doi.org/10.15458/2335-4216.1030
https://doi.org/10.15458/2335-4216.1030