Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Selima Ben Mrad"'
Publikováno v:
Journal of Marketing Analytics. 10:219-231
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18cadd28884ce1d9b6d93202ac90259a
https://doi.org/10.1057/s41270-022-00173-8
https://doi.org/10.1057/s41270-022-00173-8
Autor:
Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler
Publikováno v:
European Journal of Marketing. 56:1184-1209
Purpose This study aims to formulate a new framework for identifying deception in consumer reviews through the lens of interpersonal deception theory (IDT) and the persuasion knowledge model (PKM). It evaluates variables contributing to consumer inte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7bc48c49822e11edd6b1909a78ce037
https://doi.org/10.1108/ejm-10-2019-0776
https://doi.org/10.1108/ejm-10-2019-0776
Publikováno v:
International Journal of Bank Marketing. 38:501-528
Purpose The purpose of this paper is to demonstrate how an e-bank’s structure (click-and-mortar bank vs internet-only bank) influences the consumer’s evaluation of website quality, and to identify the most significant website features that influe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::801611c1f718f3bb2203a7418ee42a8f
https://doi.org/10.1108/ijbm-04-2019-0119
https://doi.org/10.1108/ijbm-04-2019-0119
Publikováno v:
International Journal of Bank Marketing. 37:507-530
Purpose The purpose of this paper is to explore how variables like propensity to trust, website usability, social influence, customer awareness about internet-only banks (IOBs) and perceived compatibility influence customers’ initial trust formatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::444ec4e4cf4dcffc0dcf1243c05334b6
https://doi.org/10.1108/ijbm-12-2017-0270
https://doi.org/10.1108/ijbm-12-2017-0270
Publikováno v:
Journal of Marketing Communications. 26:685-702
Negative perceptions of United Airlines’ corporate reputation increased 500% after an event regarding the forcible removal of a ticketed passenger in April 2017, a video that became viral and trave...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b9764c0494ecabf7f51851d91f57561
https://doi.org/10.1080/13527266.2018.1545244
https://doi.org/10.1080/13527266.2018.1545244
Publikováno v:
Journal of Retailing and Consumer Services. 41:288-295
This paper studies the motivations behind incentivized consumer reviews generated via influencer marketing campaigns. Exchange theory is applied as a theoretical framework to analyze, in a qualitative and a quantitative study, the relationship betwee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f93a592ca595375d1110e5101a0a469f
https://doi.org/10.1016/j.jretconser.2017.04.005
https://doi.org/10.1016/j.jretconser.2017.04.005
Publikováno v:
International Journal of Bank Marketing. 35:903-924
Purpose The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust in this type of service. Design/methodology/approach A non-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64a7ff14846f0e7f670ae861f1fa37e2
https://doi.org/10.1108/ijbm-09-2016-0140
https://doi.org/10.1108/ijbm-09-2016-0140
Publikováno v:
Journal of International Consumer Marketing. 26:153-166
The purpose of this study is to extend the animosity model by examining the internal motivations of consumer animosity and their effects on willingness to buy. In particular, this research focuses on studying the model of consumer animosity in a new
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::117701466098103bc3c56182cdba6298
https://doi.org/10.1080/08961530.2014.878206
https://doi.org/10.1080/08961530.2014.878206
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Consumer confidence indices are reliable indicators of the way consumers plan to spend their money and of the state or direction of the economy (Starr 2012; Toussaint-Comeau and McGranahan 2006; Wilcox 2007). In this context, the possibility of analy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e63bef570329fbe6076a669217fc8236
https://doi.org/10.1007/978-3-319-47331-4_308
https://doi.org/10.1007/978-3-319-47331-4_308
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Shoppers are strongly influenced by Internet-based word of mouth (WOM) during the purchase decision process by engaging in activities such as reading and writing product reviews, forum discussions, blogs, and social media posts (Chevalier and Mayzlin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::104c18f5d8a31982d0b68cd2072d13a4
https://doi.org/10.1007/978-3-319-47331-4_179
https://doi.org/10.1007/978-3-319-47331-4_179