Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Selen Savas-Hall"'
Publikováno v:
Journal of African Business. :1-17
Publikováno v:
Services Marketing Quarterly. 43:485-503
This paper examines the influence of various facets of perceived risk (financial, performance, social, psychological, time, privacy) on consumers’ attitude toward really-new services (RNS) and thei...
Publikováno v:
Management Review Quarterly.
Publikováno v:
Services Marketing Quarterly. 41:35-48
Researchers and marketers have spent considerable effort to understand product newness, particularly really-new and incrementally new products, however, the same cannot be said about servic...
Publikováno v:
International Journal of Technology Marketing. 1:1