Zobrazeno 1 - 10 of 16 pro vyhledávání: '"Selcan Kara"'
1
Using brands to reconnect with our shared past: brand nostalgia in romantic relationships
Autor: Anna Vredeveld, Selcan Kara
Publikováno v: Journal of Product & Brand Management. 31:938-950
Purpose The purpose of this study is to examine the behavioral and emotional outcomes of nostalgic brand meanings derived from brand use that occurs in the early stages of a romantic relationship. Design/methodology/approach This research uses survey
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::949246eb1ced5f3637f92e2d94ddc50b
https://doi.org/10.1108/jpbm-01-2021-3335
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2
Akademický článek
Sonosynthesis and artificial intelligence-enhanced characterization of PEGylated Camellia sinensis-encapsulated zinc oxide nanoparticles: cytotoxicity capacity against cervical cancer and fibroblast cells
Autor: Anıl Asmaz, Fulya Ustun-Alkan, Ismail Bergutay Kalaycilar, Tarik Kucukdeniz, Fatih Özbaş, Selcan Karakuş
Publikováno v: Journal of Taibah University for Science, Vol 18, Iss 1 (2024)
In this study, we investigated the cytotoxicity of zincoxide nanoparticles (ZnO NPs) encapsulated in PEGylated Camellia sinensis extract (CL) against L929 fibroblasts and HeLa cervical cancer cells. Characterization results revealed that the CL/ZnO N
Externí odkaz: https://doaj.org/article/72f0dce5889b44ecbe1057b2877f6529
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4
The effect of shared brand use on brand variety seeking in romantic relationships
Autor: Selcan Kara, Anna J. Vredeveld
Publikováno v: Journal of Consumer Marketing. 37:701-710
PurposeThe purpose of this study is to uncover the dimensions of shared brand use as a part of romantic relationships and examine the dynamics among shared brand use, brand preference similarity, brand variety seeking and relationship satisfaction.De
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8f40c1b878d8000991953545b4ba84f
https://doi.org/10.1108/jcm-09-2019-3415
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5
My brand identity lies in the brand name: personified suggestive brand names
Autor: Selcan Kara, William T. Ross, Kunter Gunasti
Publikováno v: Journal of Brand Management. 27:607-621
This research introduces personified suggestive brand names, the degree to which a brand name (1) defines a potential user of the brand or (2) portrays personal characteristics that are used by the consumer to anthropomorphize the brand. Results of f
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7c6f80df27dff0cb0823297201ae5b72
https://doi.org/10.1057/s41262-020-00201-x
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6
An international investigation of opinion leadership and social media
Autor: Duygu Akdevelioglu, Selcan Kara
Publikováno v: Journal of Research in Interactive Marketing. 14:71-88
PurposeThis paper aims to examine innovativeness and extraversion as antecedents of perceived and social media opinion leadership in different country-level contexts and explore how these antecedents influence product adoption differently.Design/meth
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::be5ef94910b84d76c9387d9ae6b4faec
https://doi.org/10.1108/jrim-11-2018-0155
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7
Akademický článek
Janus microparticles-based targeted and spatially-controlled piezoelectric neural stimulation via low-intensity focused ultrasound
Autor: Mertcan Han, Erdost Yildiz, Ugur Bozuyuk, Asli Aydin, Yan Yu, Aarushi Bhargava, Selcan Karaz, Metin Sitti
Publikováno v: Nature Communications, Vol 15, Iss 1, Pp 1-17 (2024)
Abstract Electrical stimulation is a fundamental tool in studying neural circuits, treating neurological diseases, and advancing regenerative medicine. Injectable, free-standing piezoelectric particle systems have emerged as non-genetic and wireless
Externí odkaz: https://doaj.org/article/016ffda962754338893bff1c20be03d9
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8
Effects of Search, Experience, and Credence Attributes versus Suggestive Brand names on Product Evaluations
Autor: Selcan Kara, William T. Ross, Kunter Gunasti
Publikováno v: SSRN Electronic Journal.
Purpose This research aims to examine how credence, search and experience attributes compete with suggestive brand names that are incongruent with the attributes they cue (e.g. expensive EconoLodge Motel, short-lasting Duracell battery and joint-stif
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2ebfbf14e0f15959d0af82f0bc26845
https://doi.org/10.2139/ssrn.3684107
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10
Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
Autor: William T. Ross, Kunter Gunasti, Selcan Kara
Publikováno v: Journal of Brand Management. 22:515-533
This article, in five experiments, delineates the effects of alpha and numeric components of alphanumeric brand names (ANBs), by demonstrating the effects of disparities in processing between letter and number sequences on consumers’ brand evaluati
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cf775aeb0d7ec55ade77acb46558ddba
https://doi.org/10.1057/bm.2015.28
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