Výsledky vyhledávání

Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchers

Autor: George Anghelcev, Sela Sar, Justin D. Martin, Jas L. Moultrie

Publikováno v: Journal of Digital Media & Policy. 13:201-221

Results of an online survey suggest that heavy binge-watching of serialized video content might be in part socially motivated. Among a sample of US college students, heavy binge-watchers were more likely to be opinion leaders and to experience fear o

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d7dd65eef417b586643b00012c65a11f
https://doi.org/10.1386/jdmp_00035_1

Zobrazit plný text záznamu

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

Autor: Chang Dae Ham, Un Chae Chaung, Emily Buteau, Joonghwa Lee, Sann Ryu, Sela Sar

Publikováno v: Journal of Current Issues & Research in Advertising. 43:68-89

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::61927af94a2a9e707482c7b13d5c8b03
https://doi.org/10.1080/10641734.2021.1944934

Zobrazit plný text záznamu

The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine

Autor: Sela Sar, Lulu Rodriguez

Publikováno v: Health Marketing Quarterly. 36:17-34

This study investigates the interactions between mood (positive/negative) and information processing style (item-specific/relational/narrative processing) on responses to three types of advertising messages (ungrouped list/grouped list/narrative ads)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6636575fa97031927e72573b05b39093
https://doi.org/10.1080/07359683.2019.1567002

Zobrazit plný text záznamu

Plný text ve formátu HTML

Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness

Autor: Yanyun (Mia) Wang, Chen (Crystal) Chen, Michelle R Nelson, Sela Sar

Publikováno v: New Media & Society. :146144482211081

This research explored how a virtual reality (VR) public service announcement (PSA) in a first-person perspective (vs non-VR PSA scripts: first-person perspective-taking, non-perspective-taking) impacted attitudes toward the PSA and attitudes toward

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d08415cd0dba36908353599732b3edad
https://doi.org/10.1177/14614448221108108

Zobrazit plný text záznamu

Copy Test and Starch Test

Autor: Lulu Rodriguez, Sela Sar

Publikováno v: The International Encyclopedia of Communication Research Methods

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2b365dd33655e249f53636d6f6dde33c
https://doi.org/10.1002/9781118901731.iecrm0047

Zobrazit plný text záznamu

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising

Autor: Wei He, Qimei Chen, Sela Sar, Bin Shen, Yi He, Ilyoung Ju

Publikováno v: Journal of Advertising. 46:473-486

Word-of-mouth (WOM) marketing has recently attracted a great deal of attention from marketers, especially since the emergence of social media. Three field experiments demonstrate the effects of con...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::193edbbd666abeb3f58a14e7ab651520
https://doi.org/10.1080/00913367.2017.1392912

Zobrazit plný text záznamu

Plný text ve formátu HTML

Testing an Extended Reasoned Action Framework to Predict Intention to Purchase Fruits With Novel Shapes

Autor: Supathida Kulpavaropas, Sela Sar, Lulu Rodriguez

Publikováno v: Journal of Agricultural & Food Information. 18:161-180

This study explored the influence of consumers' attitudes, subjective norms, and novelty-seeking on their intention to purchase fruits of unconventional or novel shapes. Based on the results of an online survey of consumers from around the world, and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0f63c1e59740256f4eafe14a113d3182
https://doi.org/10.1080/10496505.2017.1300536

Zobrazit plný text záznamu

Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad

Autor: Brittany R. L. Duff, Sela Sar, John G. Wirtz

Publikováno v: Communication Research Reports. 33:111-118

Narrative messages on average produce higher levels of involvement, intention, and behavior than other message formats. Narratives also generate feelings of sympathy and empathy, although few studies have directly compared the roles of each emotion i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c7339573342a216dd1ab36d4d2cd1ce4
https://doi.org/10.1080/08824096.2016.1154835

Zobrazit plný text záznamu

Do We See Machines The Same Way As We See Humans? A Survey On Mind Perception Of Machines And Human Beings

Autor: Sela Sar, Xiaoyu Xu

Publikováno v: RO-MAN

With machines taking on increasingly diverse roles in human society, such questions rise as whether machines will become one of us. Considering that interaction is based on perception, the study aims to examine whether machines have the same kind of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f9fbed4e3eb332ad52495435fa53a264
https://doi.org/10.1109/roman.2018.8525586

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání