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pro vyhledávání: '"Sehrash Siddique"'
Autor:
Sehrash Siddique, Amer Rajput
Publikováno v:
Future Business Journal, Vol 8, Iss 1, Pp 1-13 (2022)
Abstract This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love of female fashion clothing brands. Conceptualized research framework is empirically tested through utilization of Smart P
Externí odkaz:
https://doaj.org/article/c5f0334389454e959ce13f1714c8f137