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pro vyhledávání: '"Sebastian Toukola"'
Publikováno v:
Project Leadership and Society, Vol 4, Iss , Pp 100091- (2023)
Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has received in
Externí odkaz:
https://doaj.org/article/4b824d85e762448e8dbbbb1194760099
Autor:
Sebastian Toukola, Tuomas Ahola
Publikováno v:
Project Leadership and Society, Vol 3, Iss , Pp 100053- (2022)
Previous studies have paid scarce attention to engagement of various stakeholders in urban development projects. Therefore, this paper examines the possibilities of using digital tools to enhance stakeholder participation in urban development project
Externí odkaz:
https://doaj.org/article/31fbdb900f844793bebeffe14a8e4590
Publikováno v:
Industrial Marketing Management
Business-to-business (B2B) customer interactions and customer journeys increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence (AI)-empowered tools. This requires more in-depth understanding of how to manage
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8b5459d0befaf4a172baf3930644d9da