Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Sebastian Okafor"'
Publikováno v:
The Art of Digital Marketing for Fashion and Luxury Brands ISBN: 9783030703233
The growth of user-generated content (UGC) within fashion brands’ online platforms has increased consumers’ awareness of service failure and impacted their level of involvement and attitude towards recovery strategies. However, a limited number o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5c68de3178e0c3c83879ae589c79aea
https://doi.org/10.1007/978-3-030-70324-0_11
https://doi.org/10.1007/978-3-030-70324-0_11
Autor:
Ali Usman, Sebastian Okafor
Online behavioral tailoring has become an integral part of online marketing strategies. Contemporary marketers increasingly seek to create an influential environment on social media to empower online users to participate in online brand communities.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::82f9393b7edfd20d0bcc43d57b764fa2
https://doi.org/10.4018/978-1-7998-9020-1.ch047
https://doi.org/10.4018/978-1-7998-9020-1.ch047
Publikováno v:
Sustainability
Volume 12
Issue 15
Sustainability, Vol 12, Iss 6057, p 6057 (2020)
Volume 12
Issue 15
Sustainability, Vol 12, Iss 6057, p 6057 (2020)
The current theory on strategy formulation is based significantly on environmental analysis and leveraging strategic capability. There is limited understanding of how corporate social responsibility (CSR) and social media strategies could develop the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0ab33d80f8c7433e38de91028f488de0
https://insight.cumbria.ac.uk/id/eprint/5634/3/Okafor_TheInfluenceOf.pdf
https://insight.cumbria.ac.uk/id/eprint/5634/3/Okafor_TheInfluenceOf.pdf
Autor:
Muhammad Naem, Sebastian Okafor
Debates on the importance of user-generated content (UGC) and consumer brand engagement have increasingly gained attention amongst researchers, practitioners, marketing managers, and business leaders. UGC is a concept popularized in the 21st century
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::486a666f982eb18bc896edf54a551aed
https://eprints.worc.ac.uk/8938/1/Naeem_Preview_User-Generated_Content_and_Consumer_Brand_Engagement.pdf
https://eprints.worc.ac.uk/8938/1/Naeem_Preview_User-Generated_Content_and_Consumer_Brand_Engagement.pdf
Publikováno v:
Sustainability (2071-1050); Feb2022, Vol. 14 Issue 3, p1907, 1p
Publikováno v:
Sustainability (2071-1050); Aug2020, Vol. 12 Issue 15, p6057-6057, 1p
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the i
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of th
Autor:
Wilson Ozuem, Silvia Ranfagni
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer's purchase and post-purchase trajectories.The fashion industry has evolved rapidl
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and r