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Much work has viewed retail as analogous to theater, creating memorable performances that communicate brand meanings. This article asks how the theatrical metaphor applies to a further role of retail environments: enabling customers’ social learnin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fc19c6b6725ae7eee23e5843d0fa6e95
http://wrap.warwick.ac.uk/161803/3/WRAP-trying-on-a-role-mentoring-improvisation-social-learning-luxury-retailing-2021.pdf
http://wrap.warwick.ac.uk/161803/3/WRAP-trying-on-a-role-mentoring-improvisation-social-learning-luxury-retailing-2021.pdf
Autor:
Scott Dacko
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or aca