Zobrazeno 1 - 10
of 123
pro vyhledávání: '"Scott A. Neslin"'
Autor:
Russell S Winer, Scott A Neslin
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing S
Autor:
Scott A. Neslin
Publikováno v:
Journal of Retailing. 98:111-132
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57287ec877bb3153e9a4b0873861f3cd
https://doi.org/10.1016/j.jretai.2022.02.003
https://doi.org/10.1016/j.jretai.2022.02.003
Autor:
Scott A. Neslin, Russell S. Winer
Publikováno v:
World Scientific-Now Publishers Series in Business ISBN: 9789811272226
World Scientific-Now Publishers Series in Business ISBN: 9789814596473
The History of Marketing Science
World Scientific-Now Publishers Series in Business ISBN: 9789814596473
The History of Marketing Science
Introduction/Overview (Scott Neslin, Rick Staelin and Russ Winer) Methods: Brand Choice Models (Gary Russell) Conjoint Analysis (Vithala Rao) Diffusion Models (Eitan Muller) Econometric Models (Mike Hanssens) Market Structure (Steve Shugan) Stochasti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bcb4dbe88bc232470a3bf049eab4179
https://doi.org/10.1142/13305
https://doi.org/10.1142/13305
Publikováno v:
Journal of Marketing. 86:166-185
The authors investigate the role of the physical store in today’s multichannel environment. They posit that one benefit of the store to the retailer is to enhance customer value by providing the physical engagement needed to purchase deep products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7e7be63b28f8cab9143aedcf1612cf8
https://doi.org/10.1177/00222429211012106
https://doi.org/10.1177/00222429211012106
Publikováno v:
Journal of Marketing Research. 57(4):640-658
Free shipping promotions have become popular among online retailers. However, little is known about their influence on consumers’ purchases, return behavior, and, ultimately, firm profit. The authors propose that free shipping promotions encourage
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e2065146ca8b1cdd84f30f603106f23
https://doi.org/10.1177/0022243720921812
https://doi.org/10.1177/0022243720921812
Publikováno v:
Marketing Letters. 31:151-162
This article discusses the past, present, and future of brand research. We begin by reviewing three historical eras of branding development in the past: the information, attribute, and brand equity eras. Each era is marked by an emphasis on a particu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5114844cb8e9de5861119f42122934d1
https://doi.org/10.1007/s11002-020-09524-w
https://doi.org/10.1007/s11002-020-09524-w
Publikováno v:
International Journal of Research in Marketing. 36:420-438
Mobile apps are becoming a go-to tactic for retailers because they offer the promise of highly convenient digital engagement. We hypothesize that two types of customers are best served by these apps — “offline-only” customers currently purchasi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7cfc6e4fa386029cac3273803703f887
https://doi.org/10.1016/j.ijresmar.2019.03.003
https://doi.org/10.1016/j.ijresmar.2019.03.003
The confluence of more powerful information technology, advances in methodology, and management’s demand for an approach to marketing that is both effective and accountable, has fueled explosive growth in the application of database marketing. In o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50db24723941a6416fc7738732efab2b
Autor:
Russell S Winer, Scott A Neslin
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and relat
Autor:
David Restrepo Amariles, P.K. Kannan, Yuping Liu-Thompkins, Praveen K. Kopalle, Young-Hoon Park, Els Breugelmans, Raphael Thomadsen, Scott A. Neslin, Valeria Stourm, So Yeon Chun, Pedro M. Gardete, Rajkumar Venkatesan, Eric T. Bradlow
Big data and technological change have enabled loyalty programs to become more prevalent and complex. How these developments influence society has been overlooked, both in academic research and in practice. We argue why this issue is important and pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1456e191e4cf5a95909b49a4fd57f116
https://hal-hec.archives-ouvertes.fr/hal-02910089
https://hal-hec.archives-ouvertes.fr/hal-02910089