Výsledky vyhledávání - "Scott A. Mogull"

Technical content marketing along the technology adoption lifecycle

Autor: Scott A. Mogull

Publikováno v: Communication Design Quarterly. 9:27-35

This article provides an overview of technical content marketing and examines the audiences and messaging for technical product messaging, which differ from general consumer products. Notably, technical products, particularly those in innovative cate

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5f541d3b4f926b107f144b499fa3052b
https://doi.org/10.1145/3453460.3453463

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Akademický článek

Accuracy of cited 'facts' in medical research articles: A review of study methodology and recalculation of quotation error rate.

Autor: Scott A Mogull

Publikováno v: PLoS ONE, Vol 12, Iss 9, p e0184727 (2017)

Previous reviews estimated that approximately 20 to 25% of assertions cited from original research articles, or "facts," are inaccurately quoted in the medical literature. These reviews noted that the original studies were dissimilar and only began t

Externí odkaz: https://doaj.org/article/85a3810290b84e78ace7d91d7ecb3489

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Primary Messages of DTC Advertising during the Product Life Cycle: A Case Study

Autor: Scott A. Mogull

Publikováno v: ProComm

Direct-to-consumer (DTC) advertising, or the direct marketing of pharmaceutical drugs to health care consumers, is a controversial form of technical marketing communication that centers on the informative versus persuasive nature of the communication

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3787408d9290f2a147e21fdde76f525f
https://doi.org/10.1109/procomm.2018.00039

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Elektronická kniha

Scientific and Medical Communication : A Guide for Effective Practice

Autor: Scott A. Mogull

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and edi

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Pharmaceutical companies are writing the script for health consumerism

Autor: Scott A. Mogull, Deborah Balzhiser

Publikováno v: Communication Design Quarterly. 3:35-49

In this rhetorical analysis based on the Foucaultian constructs of power in medicine, specifically the docile body, the medical gaze, and health consumerism, the authors examine ways the pharmaceutical industry used web-based direct-to-consumer adver

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::60f4a858f65de3f224ddb223ef2ad472
https://doi.org/10.1145/2826972.2826976

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Integrating Online Informative Videos into Technical Communication Service Courses

Autor: Scott A. Mogull

Publikováno v: IEEE Transactions on Professional Communication. 57:340-363

Background: Online, informative videos are a popular genre of technical communication but little information is available for instructors to integrate the genre into technical communication courses. Research questions: (1) What are the logistics, con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::533cdc65204502e6097fdc5a58de22dc
https://doi.org/10.1109/tpc.2014.2373931

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