Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Schumpf, Etienne"'
Autor:
Schumpf, Etienne.
Publikováno v:
Download (PDF) via World Wide Web für Universität St. Gallen.
Bachelor-Arbeit Univ. St. Gallen, 2008.
Externí odkaz:
http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/05603220001/$FILE/05603220001.pdf
Autor:
Fuchs, Matthias, Omlin, Christian, Naef, Stefan, Steiner, Thomas, Schumpf, Etienne, Gollnhofer, Johanna Franziska
Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand’s marketing perf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_________2::73b19bb64099133347077e52da6a94db
http://www.alexandria.unisg.ch/266554/
http://www.alexandria.unisg.ch/266554/
