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Autor:
Schreuder, Adré N.
Publikováno v:
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference; 2015, p242-250, 9p
Autor:
Roger Gomes
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing s