Zobrazeno 1 - 10
of 151
pro vyhledávání: '"Schmitt, Bernd H."'
Publikováno v:
Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p342-361, 20p
Autor:
Zarantonello, Lia, Schmitt, Bernd H.
Publikováno v:
Journal of Service Management, 2022, Vol. 34, Issue 1, pp. 34-55.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-12-2021-0479
Autor:
Jedidi, Kamel1 (AUTHOR) kj7@gsb.columbia.edu, Schmitt, Bernd H. (AUTHOR) kj7@gsb.columbia.edu, Ben Sliman, Malek (AUTHOR), Li, Yanyan (AUTHOR)
Publikováno v:
Journal of Marketing. Sep2021, Vol. 85 Issue 5, p22-41. 20p. 2 Charts, 4 Graphs, 1 Map.
Autor:
Dellaert, Benedict G. C., Shu, Suzanne B., Arentze, Theo A., Baker, Tom, Diehl, Kristin, Donkers, Bas, Fast, Nathanael J., Häubl, Gerald, Johnson, Heidi, Karmarkar, Uma R., Oppewal, Harmen, Schmitt, Bernd H., Schroeder, Juliana, Spiller, Stephen A., Steffel, Mary
Publikováno v:
Marketing Letters, 2020 Dec 01. 31(4), 335-347.
Externí odkaz:
https://www.jstor.org/stable/48739819
Publikováno v:
European Journal of Marketing, 2021, Vol. 55, Issue 9, pp. 2414-2438.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-03-2020-0195
Autor:
Schmitt, Bernd H (AUTHOR) bhs1@gsb.columbia.edu, Cotte, June (AUTHOR), Giesler, Markus (AUTHOR), Stephen, Andrew T (AUTHOR), Wood, Stacy (AUTHOR)
Publikováno v:
Journal of Consumer Research. Feb2022, Vol. 48 Issue 5, p753-755. 3p.
Publikováno v:
Marketing Letters, 2019 Mar 01. 30(1), 1-12.
Externí odkaz:
https://www.jstor.org/stable/48701502
Autor:
Schmitt, Bernd H (AUTHOR), Cotte, June (AUTHOR), Giesler, Markus (AUTHOR), Stephen, Andrew T (AUTHOR), Wood, Stacy (AUTHOR)
Publikováno v:
Journal of Consumer Research. Feb2021, Vol. 47 Issue 5, p633-635. 3p.