Zobrazeno 1 - 10
of 402
pro vyhledávání: '"Schlegelmilch, Bodo B"'
Purpose: The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital brand usage. Specifically, this study considers a unique category of digital products, social netw
Externí odkaz:
http://epub.wu.ac.at/6771/1/IMR%2D03%2D2018%2D0104.pdf
Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues
Moral licensing is a cognitive bias, which enables individuals to behave immorally without threatening their self-image of being a moral person. We investigate this phenomenon in a cross-cultural marketing context. More specifically, this paper addre
This study extends previous research by exploring perceptions of healthiness in the international food marketplace. To this end, it aims to fill an important gap by shedding light on the role of country of origin in shaping perceptions of healthiness
Externí odkaz:
http://epub.wu.ac.at/5081/1/Gineikiene_etal_2016_JIM_Our%2DApples%2DAre%2DHealthier.pdf
This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Aus
This case study discusses the challenges faced by Ford Motor Company, one of the world's biggest car manufactures. In 2007, after Ford reported one of the worst losses in the company's history, the firm is in the middle of a restructuring process. Th
Externí odkaz:
http://epub.wu.ac.at/3795/1/Ford__WU%2DCaseSeries.pdf