Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Schiffman, Leon G."'
Autor:
Schiffman, Leon G.1, Gaccione, Vincent2
Publikováno v:
Journal of Marketing. Apr1974, Vol. 38 Issue 2, p49-53. 5p. 5 Charts.
Publikováno v:
Journal of Advertising Research. Jun76, Vol. 16 Issue 3, p35. 6p. 3 Black and White Photographs, 6 Charts.
Autor:
Schiffman, Leon G.1,2
Publikováno v:
Journal of Advertising Research. Oct71, Vol. 11 Issue 5, p33-37. 5p. 1 Black and White Photograph, 6 Charts.
Autor:
Callow, Michael, Schiffman, Leon G.
Publikováno v:
European Journal of Marketing, 2004, Vol. 38, Issue 9/10, pp. 1113-1128.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/03090560410548898
Autor:
Long, Mary M., Schiffman, Leon G.
Publikováno v:
Journal of Consumer Marketing, 2000, Vol. 17, Issue 3, pp. 214-232.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363760010329201
Autor:
Schiffman, Leon G., Cohn, Deborah Y.
Publikováno v:
In Journal of Business Research 2009 62(11):1054-1062
Publikováno v:
Journal of Services Marketing, 1998, Vol. 12, Issue 4, pp. 265-277.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876049810226946
Publikováno v:
Journal of International Business Studies, 1981 Oct 01. 12(2), 137-143.
Externí odkaz:
https://www.jstor.org/stable/154674
Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research
Publikováno v:
Journal of Marketing Research, 1978 Feb 01. 15(1), 103-112.
Externí odkaz:
https://www.jstor.org/stable/3150405
Publikováno v:
Journal of Marketing, 1976 Jan 01. 40(1), 32-39.
Externí odkaz:
https://www.jstor.org/stable/1250673