Výsledky vyhledávání - "Scheid, Marc André"

Do fans of a football club showcase higher purchase intentions with regards to the sponsor's non-licensed products? An analysis on the partnership between adidas and SL Benfica

Autor: Scheid, Marc André

Sports sponsoringdemonstrably evolved into a crucial marketing tool used by many companies, yet, in times of increased pressure to demonstrate revenues and marketing ROI,little is known about whether a sponsorship engagement is influencing the purcha

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1437::4f26edd9d9c46372f69d306196545ff3
https://hdl.handle.net/10362/107074

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