Conceptualising Loyalty Benefits as the Relational benefits perceived by Malaysian Automotive manufacturers.

Autor: Sazali, Muhamad Faiz, Shariff, S. Sarifah Radiah, Aimran, Ahmad Nazim, Mohamad, Nadzira Aina

Publikováno v: Global Journal of Business Social Sciences Review (GATR-GJBSSR); 2023, Vol. 11 Issue 2, p26-37, 12p