Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Sayibu Ibrahim Nnindini"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including
Externí odkaz:
https://doaj.org/article/ba2823d0b08743a0a038b9d3c6875972
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
As the demand for sustainable and environmentally friendly products continues to rise, consumers have become more discerning in their brand choices. This has resulted in many companies resorting to greenwashing to appear environmentally friendly. Whi
Externí odkaz:
https://doaj.org/article/ad2ad1cd807f4f3ea03d4cf625b03c50
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractPrevious studies on the relationship between innovation orientation and firms’ financial performance have churned out conflicting results. These contradictions motivated this study. Specifically, this study sought to examine the relationshi
Externí odkaz:
https://doaj.org/article/5711bcd714a149908d7e18c9ceb6f709
Publikováno v:
Cogent Business & Management, Vol 12, Iss 1 (2025)
Social media and other digital tools are fast-changing business processes from companies’ marketing and communication to the selling of their products. Hence, many firms, including SMEs worldwide, adopt social media as a means of linking customers
Externí odkaz:
https://doaj.org/article/2d70edc351364420953bf8598186253f
Publikováno v:
Information Management and Business Review. 13:23-38
The study examined the relationship between brand marketing programs and brand loyalty of automobile users in an emerging economy context. Adopting a positivist paradigm, a quantitative approach was employed. Using a cross-sectional survey, data was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af4d26e116fb87cf9a0f0180428ad567
https://doi.org/10.22610/imbr.v13i4(i).3230
https://doi.org/10.22610/imbr.v13i4(i).3230
Autor:
Sayibu Ibrahim Nnindini, Kobby Mensah
Publikováno v:
Information Management and Business Review. 13:30-40
In recent times political parties appear to be focusing narrowly on winning elections to the detriment of effective management of their intra-party relationships. The neglect of managing relationships is having a negative effect on parties, hence thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1338818594fdca3c616a26519560100
https://doi.org/10.22610/imbr.v13i3(i).3228
https://doi.org/10.22610/imbr.v13i3(i).3228