Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Sayanti Shaw"'
Publikováno v:
Innovative Marketing, Vol 18, Iss 2, Pp 212-223 (2022)
Consumers expect companies to practice fair pricing. Understanding the underlying cognitive mechanism that determines consumers’ price fairness perceptions is significant. It could help mitigate negative outcomes from unfairness perceptions and pla
Externí odkaz:
https://doaj.org/article/36a1252911ca46d48bb98c998d2d0a31
Publikováno v:
Economics & Sociology, Vol 10, Iss 3 (2017)
Externí odkaz:
https://doaj.org/article/84328acb0bd54e6e9560b45d2ed4908b
Autor:
Sayanti Shaw
Publikováno v:
Marketing and Smart Technologies ISBN: 9789811515637
Customers expect pricing practices to be fair, they are specifically sensitive to price increase considered unfair or unacceptable, which eventually influences both behavioural intentions and emotions. Substantial investments are deployed in building
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da94624432980a757d1b74730bb7ad2f
https://doi.org/10.1007/978-981-15-1564-4_21
https://doi.org/10.1007/978-981-15-1564-4_21
Publikováno v:
Economics & Sociology, Vol 10, Iss 3 (2017)
Economics and Sociology
Economics and Sociology
Consumer behaviour concerning warranty is significant for both consumers and business entities. This article presents the behaviour of consumers on warranty claims for purchased products or services. The present study attempts to investigate the infl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc51882f98dd3788f6a1d69716d402b6
http://www.economics-sociology.eu/?519,en_consumer-behaviour-and-warranty-claim-a-study-on-czech-consumers
http://www.economics-sociology.eu/?519,en_consumer-behaviour-and-warranty-claim-a-study-on-czech-consumers
Autor:
Sayanti Shaw
Publikováno v:
14th Annual International Bata Conference.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea9190f8ed6d42a905b3cbf78a7a3ae1
https://doi.org/10.7441/dokbat.2017.30
https://doi.org/10.7441/dokbat.2017.30
Autor:
Shaw, Sayanti1 sayantishaw@gmail.com, Chovancová, Miloslava1 chovancova@fame.utb.cz, Bejtkovský, Jiří1 bejtkovsky@fame.utb.cz
Publikováno v:
Economics & Sociology. 2017, Vol. 10 Issue 3, p90-101. 12p.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27