Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Saswata Narayan Biswas"'
Autor:
Shashibala Rai, Saswata Narayan Biswas
Publikováno v:
Journal of Social Marketing. 12:436-455
Purpose The purpose of the study is to investigate the factors responsible for the utilisation of safe motherhood practices under the Government of India (GOI)-run maternal health programme Janani Suraksha Yojana (JSY). Design/methodology/approach Da
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3def3e1ec6d4ac5f408f5a5e9fc19ea3
https://doi.org/10.1108/jsocm-04-2020-0072
https://doi.org/10.1108/jsocm-04-2020-0072
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 35:165-193
This paper builds on previous research into message framing, focusing on the persuasiveness of message framing on blood donation intention, moderating effect of perceptions of risk, and the role of...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3109d18e1ec8881cdd22f5986b26a6f9
https://doi.org/10.1080/10495142.2021.1959488
https://doi.org/10.1080/10495142.2021.1959488
Autor:
Shashibala Rai, Saswata Narayan Biswas
Publikováno v:
Indian Journal of Health Studies. :11-25
Health behavior change related communication strategy encounters two major roadblocks— the social and individual level blocks, and the other is resource scarcity. To increase behavior that promotes health, particularly in the context of a developin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75a5f2fa25373a944ba3d3e15fb4b544
https://doi.org/10.56490/ijhs.2020.2101
https://doi.org/10.56490/ijhs.2020.2101
Publikováno v:
Health Marketing Quarterly. 35:280-297
This article describes the research to develop message for fluorosis behavior change communication campaign. Using a posttest only with control experiment the study investigates the impact of perceived risk associated with advocated behavior (RISK-AB
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e84e5b5e03d3b349c4ac0f9019e9147d
https://doi.org/10.1080/07359683.2018.1524596
https://doi.org/10.1080/07359683.2018.1524596
Publikováno v:
International Journal of Retail & Distribution Management. 45:158-176
Purpose The purpose of this paper is to develop, test and validate a measure of fairness in the context of franchisor-franchisee relationship and test for the dimensionality of fairness. Design/methodology/approach The authors surveyed 300 franchisee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3833b41e5e320b2c1cb3bce109b33083
https://doi.org/10.1108/ijrdm-11-2015-0174
https://doi.org/10.1108/ijrdm-11-2015-0174
Publikováno v:
Global Business Review. :097215092097349
This article aims to establish a methodology to estimate the parameters of the Bass model of diffusion of innovations at the take-off stage of the innovation in emerging markets and thus draw timely diffusion forecasts. This article analyses four cas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b3d2050c0ffae6e94aa3f666059e29d
https://doi.org/10.1177/0972150920973492
https://doi.org/10.1177/0972150920973492
Publikováno v:
Child In Need Institute (CINI): Changing Lives of Homeless Children on Railway Stations
The case is about a non-profit organization named Child In Need Institute (CINI), based at Kolkata, India. CINI is a respected name in the voluntary sector in India and has good credentials in nutrition, health, education and protection of women, chi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0a118ecdf948424570e341a138eba8c
https://doi.org/10.1177/2277977915574045
https://doi.org/10.1177/2277977915574045
Autor:
Saswata Narayan Biswas
Publikováno v:
International Journal of Rural Management. 11:40-59
Cooperatives are important organizational forms helping millions of people, particularly in rural areas, to improve their socio-economic conditions. They are also unique in that they are member-centric business organizations with democratic control,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e22b2601b66d8ed9d3318d2b1c10c8e3
https://doi.org/10.1177/0973005215572460
https://doi.org/10.1177/0973005215572460