Zobrazeno 1 - 10
of 78
pro vyhledávání: '"Sascha Langner"'
Autor:
Steffen Schmidt, Sascha Langner, Nadine Hennigs, Klaus-Peter Wiedmann, Evmorfia Karampournioti, Gesa Lischka
Publikováno v:
Cogent Psychology, Vol 4, Iss 1 (2017)
An increasing number of brands rely on ecolabelling as associative branding strategy for communicating their sustainability performance. Specifically, associative branding aims to link a brand to an ecolabel to embed sustainability into brand knowled
Externí odkaz:
https://doaj.org/article/49688156a8334b78b2afdb2c0a611ff6
Publikováno v:
Journal of Consumer Marketing, 2013, Vol. 30, Issue 1, pp. 31-49.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363761311290821
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3bf722e5a6c9b8fe4e71c9b8a76c9d73
https://doi.org/10.1007/978-3-030-89883-0_81
https://doi.org/10.1007/978-3-030-89883-0_81
Autor:
Michael Schmitt, Sascha Langner, Maria-Luisa Schubert, Birgit Michels, Volker Daniel, Brigitte Neuber, Lei Wang, Angela Hückelhoven-Krauss, Peter Dreger, Alexander Kunz, Carsten Müller-Tidow, Anita Schmitt, Antje Wick
Publikováno v:
Cancers, Vol 12, Iss 2820, p 2820 (2020)
Cancers
Cancers
Simple Summary To monitor patients after CAR T cell treatment, measuring frequencies of chimeric antigen receptor (CAR) T cells is crucial. However, experimental assays to quantify CAR T cells are lacking. Here, we describe a quantitative single copy
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
The evaluation of sponsorship effectiveness is a major research stream in academic research provided well advances regarding the assessment of sponsorship performance (Cornwell and Maignan 1998; Walliser 2003). However, business practice as expressed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::184ccee658c896719527d8d83dda8aa3
https://doi.org/10.1007/978-3-030-39165-2_162
https://doi.org/10.1007/978-3-030-39165-2_162
Publikováno v:
Journal of Global Sport Management. 4:211-235
Sports sponsorship is a core element of brand communication and one of the most effective and demanded tools in marketing. In the context of football, jersey sponsorship agreements dramatically inc...
Autor:
Levke Albertsen, Sascha Langner, Matthias Limbach, Steffen Schmidt, Philipp Reiter, Klaus-Peter Wiedmann
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 19:91-108
Purpose The purpose of this paper is to assess the effectiveness of event-related sports sponsorship and ambushing activity using social media video advertising that aim to affect spectators’ implicit and explicit brand information processing. Desi
Autor:
Steffen Schmidt, Klaus-Peter Wiedmann, Matthias Limbach, Sascha Langner, Deborah E. Joekel, Philipp Reiter
There is little research explaining how affective dispositions of fans such as love and hate toward an athlete or team can determine sport rivalry. In consumer research, the concept of love and hate are often investigated related to brands. In view o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b800a6c9d1ea946b5feab7bb26555b9
https://doi.org/10.4018/978-1-5225-8125-3.ch007
https://doi.org/10.4018/978-1-5225-8125-3.ch007
Publikováno v:
WiSt - Wirtschaftswissenschaftliches Studium. 45:340-349
Autor:
Klaus-Peter Wiedmann, Levke Albertsen, Evmorfia Karampournioti, Steffen Schmidt, Sascha Langner
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
During the last decades, consumers have become increasingly concerned about social and environmental issues and want the brands they use to reflect their concerns and aspirations for a better world. Ethical and environmental consumerism has become a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::022751f492a9ac9f3a961dd9169d535e
https://doi.org/10.1007/978-3-319-99181-8_137
https://doi.org/10.1007/978-3-319-99181-8_137