Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Sardar Mohammadi"'
Publikováno v:
Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-12 (2024)
Abstract This study explores how factors of perceived authenticity (including continuity, integrity, and credibility) and sponsorship congruence impact attitudes toward sponsors and subsequent sports betting intentions and behaviors. We consider the
Externí odkaz:
https://doaj.org/article/38cd326743be47f995f199445fb711f5
Publikováno v:
Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-1 (2024)
Externí odkaz:
https://doaj.org/article/b8bd9d2c8d664cf184dd270559454172
Autor:
Arash zarei, sardar mohammadi
Publikováno v:
مطالعات رسانههای نوین, Vol 8, Iss 32 (2022)
Objective: The aim of the present study was to investigate the effect of social media-based marketing activities on the intention of the presence of fans with the mediating role of team identity and satisfaction (case study of Esteghlal's Instagram p
Externí odkaz:
https://doaj.org/article/7e9fe7d664364d2690765132db0104fc
Autor:
Sardar Mohammadi, Omid Isanejad
Publikováno v:
Annals of Applied Sport Science, Vol 6, Iss 1, Pp 75-86 (2018)
Background. In recent decades, information technology has become a vital component of various aspects of our lives. The use of information technology in different domains has made the analysis of the level of its acceptance/rejection a significant fa
Externí odkaz:
https://doaj.org/article/5fcae000f9be49668c98c950a186f080
Publikováno v:
Annals of Applied Sport Science, Vol 2, Iss 4, Pp 67-74 (2014)
The goal of this research is the evaluation of some of the effective environmental attractions on Khorasan Razavi’s sports tourism development. The research statistical population include of all in charge expert and professors in field of sport and
Externí odkaz:
https://doaj.org/article/3b6b9e085bfa40269a859b5b88d59d25
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 22:798-815
PurposeThe purpose of the study was to compare young adult responses to rational and emotional sports product advertisements. The moderating roles of product type and gender were also examined.Design/methodology/approachThe study utilized a 2 (advert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca56056f23a55eb547048748b7a354a4
https://doi.org/10.1108/ijsms-04-2020-0045
https://doi.org/10.1108/ijsms-04-2020-0045
Publikováno v:
Journal of Business & Industrial Marketing. 36:244-255
Purpose Athlete brand image management has become a popular topic among sport marketing scholars. This study aims to test the impacts of the attributes of an athlete brand image on fan loyalty. Design/methodology/approach In total, 500 questionnaires
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c6fd7765c941e9a433e1c3cf736b049
https://doi.org/10.1108/jbim-10-2019-0464
https://doi.org/10.1108/jbim-10-2019-0464
Publikováno v:
Research in Sport Management & Motor Behavior. 9:178-196
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a63fbf16328b0b1071cdcc58104ab219
https://doi.org/10.29252/jrsm.9.18.178
https://doi.org/10.29252/jrsm.9.18.178