Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Saraswathi Bellur"'
Publikováno v:
Atlantic Journal of Communication. :1-23
Publikováno v:
CHI Conference on Human Factors in Computing Systems.
Publikováno v:
Journal of Broadcasting & Electronic Media. 63:231-249
The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative ...
Autor:
Christina L. DeVoss, Saraswathi Bellur
Publikováno v:
Communication Research Reports. 35:314-324
Thousands of smartphone apps geared toward monitoring health behaviors are released regularly. Even as developers flood the market with mHealth apps, consumers seem overwhelmed with choices and rep...
Publikováno v:
Computers in Human Behavior. 53:63-70
Data highlight the prevalence of multitasking both within and outside classroom.In-class multitasking was found to be negatively predictive of current college GPA.Multitasking during homework increases time spent studying outside class.Texting emerge
Publikováno v:
Communication Research. 45:737-763
This article explicates the concept of user engagement by synthesizing a disparate body of scholarship, and suggests a measurement and a structural model for empirically capturing the meaning and process of user engagement, specifically in the contex
Autor:
Frank E. Dardis, Mun-Young Chung, Mike Schmierbach, Julia Daisy Fraustino, Keunyeong Kim, Saraswathi Bellur, Lee Ahern
Publikováno v:
Computers in Human Behavior. 48:695-705
The data shows the distinct role of autonomy, control and attachment in creating enjoyment.Consistent with self-determination theory, feelings of autonomy and control contribute to enjoyment.Attachment to the customized avatar contributes to enjoymen
Autor:
Sean Brooks, Lee Ahern, Jared Johnson, Frank E. Dardis, Julia Daisy Fraustino, Mike Schmierbach, Saraswathi Bellur
Publikováno v:
Journal of Promotion Management. 21:313-334
As brand placement into video games becomes an increasingly popular marketing strategy, little research has examined the role that in-game virtual direct experience (VDE) with branded products plays in affecting recall of and attitudes toward the rea
Publikováno v:
Communication Research. 43:595-625
A critical determinant of message interactivity is the presence of contingency, that is, the messages we receive are contingent upon the messages we send, leading to a threaded loop of interdependent messages. While this “conversational ideal” is