Zobrazeno 1 - 10
of 128
pro vyhledávání: '"Sarang Sunder"'
Publikováno v:
Journal of Marketing. 87:337-358
Can TV advertising affect societal outcomes beyond traditional marketing outcomes such as sales and brand awareness? The authors address this question in the context of the COVID-19 pandemic by analyzing daily advertising and mobility data for 2,194
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ed0ac0f44238802eae4043ded2b6ef8
https://doi.org/10.1177/00222429221130011
https://doi.org/10.1177/00222429221130011
Publikováno v:
International Journal of Research in Marketing. 39:541-565
Digital marketing communication, that is, communication through digital or electronic media among businesses and consumers, is growing rapidly, especially during the COVID-19 era. We propose a framework for analyzing digital marketing communication a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f399d17c96d0776dcd14b9442ed12552
https://doi.org/10.1016/j.ijresmar.2021.09.005
https://doi.org/10.1016/j.ijresmar.2021.09.005
Publikováno v:
Marketing Science. 39:117-133
This research investigates the impact of usage restriction in South Korea on both gamers and the industry using individual-level game usage and spending data.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2176e345bc6d1312e433cc9bd9ac8c2
https://doi.org/10.1287/mksc.2019.1174
https://doi.org/10.1287/mksc.2019.1174
Publikováno v:
Journal of Marketing. 83:93-112
Consumers’ postpurchase evaluations have received much attention due to the strong link between ratings and sales. However, less is known about how herding effects from reference groups (i.e., crowd and friends) unfold in online ratings. This resea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54ab69fff21f577961a4fa70d4ff9eb2
https://doi.org/10.1177/0022242919875688
https://doi.org/10.1177/0022242919875688
Supplemental Material, DS_10.1177_0022242919875688 for What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions by Sarang Sunder, Kihyun Hannah Kim and Eric A. Yorkston in Journal of Mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::46dd289ce17c3a2e20f2e15840303e72
Publikováno v:
Journal of Marketing Research. 54:381-397
Salesperson turnover can have a negative overall effect on a firm. Research on salesperson turnover has conceptually studied the consequences of voluntary turnover on a firm. However, little empirical research has investigated the antecedents of sale
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6b3775188aa74b51dcf2d4017f89086
https://doi.org/10.1509/jmr.15.0485
https://doi.org/10.1509/jmr.15.0485
Publikováno v:
Journal of Marketing Research. 53:901-921
In this study, the authors propose a flexible framework to assess customer lifetime value (CLV) in the consumer packaged goods (CPG) context. They address the substantive and modeling challenges that arise in this setting, namely, (1) multiple discre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92a830cd71687472afc0403a4244290a
https://doi.org/10.1509/jmr.14.0641
https://doi.org/10.1509/jmr.14.0641
Publikováno v:
Journal of Retailing. 91:627-643
Despite the rise of emerging markets as lucrative destinations for business expansion, marketing literature in this area is largely anecdotal and conceptual. Further, owing to the largely unorganized retail structure in emerging markets, managers ten
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::836c280a2fae26ca3ddf2d2944616c1f
https://doi.org/10.1016/j.jretai.2014.08.005
https://doi.org/10.1016/j.jretai.2014.08.005
Publikováno v:
Journal of Marketing Research. 50:591-608
Research on sales force evaluation has mostly relied on reflective metrics such as sales volume, revenue, and manager evaluations to assess and manage a sales force. However, businesses are moving from a product-centric to a customer-centric view and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4d0abc4a8086b0e813638e2c86fd34ee
https://doi.org/10.1177/002224371305000515
https://doi.org/10.1177/002224371305000515
Publikováno v:
Journal of International Marketing. 19:23-39
Most recent research on customer relationship management (CRM) has been restricted to developed economies such as the United States. Researchers have done little to study the growth of CRM in developing markets such as Asia and South America, which a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f419f2422399615cad2381468d5b6dca
https://doi.org/10.1509/jimk.19.1.23
https://doi.org/10.1509/jimk.19.1.23