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Autor:
Puspo Dewi Dirgantari, Sarah Yusary, Lili Adi Wibowo, Yusuf Murtadlo Hidayat, Eddy Soeryanto Soegoto, Mohd Halim Mahphoth, Jefry Aulia Martha
Publikováno v:
Journal of Eastern European and Central Asian Research (JEECAR). 9:802-814
This study aims to analyze the effect of brand benefits in increasing brand loyalty of domestic products in Indonesia, a study on users of Indonesian domestic skincare products. A quantitative approach was used in the research, by distributing a comp