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pro vyhledávání: '"Sarah Steenhaut"'
Marketing wordt te vaak weggezet als ‘de kunst van het manipuleren van de zwakheden van de mens'. Dat beeld achtervolgt marketeers. Willen ze hun echte rol opnemen in deze onzekere, complexe tijden, dan moeten ze met dat stereotype komaf maken en z
Autor:
Sarah Steenhaut, Patrick Van Kenhove
Publikováno v:
Journal of Business Ethics. 56:335-353
In this study, we conducted two experiments to examine the effect of relationship commitment on the reaction of shoppers to receiving too much change, controlling for the amount of excess change. Hypotheses based on equity theory, opportunism and gui
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7af90dbf06206496bafe1e8024c39143
https://doi.org/10.1007/s10551-004-5969-5
https://doi.org/10.1007/s10551-004-5969-5
Publikováno v:
Journal of Business Ethics. 44:261-278
This paper investigates the relationship between two outcomes of relationship marketing – affective commitment and behavioral loyalty – and consumers' unethical behavior. The main objective of the study is to assess whether affective commitment a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a2ebedf85be05f85e32e0ae1a0d67de
https://doi.org/10.1023/a:1023678507088
https://doi.org/10.1023/a:1023678507088
Autor:
Patrick Van Kenhove, Sarah Steenhaut
In this paper, we theorize that the anticipation of guilt plays an important role in ethically questionable consumer situations. We propose an ethical decision-making framework incorporating anticipated guilt as partial mediator between consumers’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27a83b3093f6e85c6b5c7d05fa717829
http://wps-feb.ugent.be/Papers/wp_06_370.pdf
http://wps-feb.ugent.be/Papers/wp_06_370.pdf
Autor:
Sarah Steenhaut, Patrick Van Kenhove
This study provides an additional partial test of the Hunt–Vitell theory [1986, Journal of Macromarketing, 8, 5–16; 1993, ‘The General Theory of Marketing Ethics: A Retrospective and Revision’, in N. C. Smith and J. A. Quelch (eds.), Ethics i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f32be09e1ef7ed4e19941ced5eafdf06
http://wps-feb.ugent.be/Papers/wp_05_321.pdf
http://wps-feb.ugent.be/Papers/wp_05_321.pdf