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pro vyhledávání: '"Sarah Sabir Sabir Ahmad"'
Autor:
Mukhamad Najib, Yunia Wardi, Maznah Wan Omar, Sarah Sabir Sabir Ahmad, Nazirul Mubin Bin Mohd Noor, Yunita Engriani, Dina Patrisia, Abror Abror
Publikováno v:
Journal of Islamic Marketing. 13:2742-2758
Purpose This study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value as a mediating variable on the link between perceived risk and trust. Moreover, the moderating role of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a677ed656ddd3e94d6d9d523092a7d8
https://doi.org/10.1108/jima-03-2021-0094
https://doi.org/10.1108/jima-03-2021-0094
