Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Sarah Mittal"'
Publikováno v:
Journal of Business Research. 134:467-479
Frugal individuals are known as restrained and disciplined spenders but also exhibit strong deal-seeking tendencies. The unexpected presentation of a deep discount brings these facets of frugality into apparent conflict. How might frugal consumers re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d83184c3b1c9e3a37cef184ece0230f1
https://doi.org/10.1016/j.jbusres.2021.05.053
https://doi.org/10.1016/j.jbusres.2021.05.053
Autor:
Sarah Mittal, David H. Silvera
Publikováno v:
Journal of Business Research. 132:604-613
Service and sales personnel researchers have long been interested in the effects of physical appearance on sales and service outcomes. In the current work, we examine a specific physical feature—facial hair. Interestingly, evolutionary psychologist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::175f048976ad093b4e4ac1a29215e93a
https://doi.org/10.1016/j.jbusres.2020.11.031
https://doi.org/10.1016/j.jbusres.2020.11.031
Publikováno v:
Marketing Letters. 32:425-439
The world of cosmetic surgery offers a variety of procedures designed to “enhance” specific body parts. While some consumers are adamantly against such procedures, others seem inherently drawn to them. What type of consumer is most likely to unde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7164ee2535dba434efb167c02de23c8
https://doi.org/10.1007/s11002-021-09576-6
https://doi.org/10.1007/s11002-021-09576-6
Autor:
Sarah Mittal, David H. Silvera
Publikováno v:
Journal of Consumer Marketing. 37:271-277
Purpose This paper aims to investigate how the use of varying amounts of makeup by sales personnel influences perceived salesperson trustworthiness and downstream purchase intentions/sales effectiveness. Design/methodology/approach Two studies were r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec4f0d856e9f5f0f91f3d837600520a5
https://doi.org/10.1108/jcm-02-2019-3101
https://doi.org/10.1108/jcm-02-2019-3101
Autor:
Sarah Mittal
Publikováno v:
Marketing Education Review. 29:136-141
This innovation proposes an alternative to the traditional exam/test model. Many faculty members have likely struggled with the need to objectively assess their students and the push back they get ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b7ab601738728b7015b74f58dfd874a
https://doi.org/10.1080/10528008.2019.1610330
https://doi.org/10.1080/10528008.2019.1610330
Publikováno v:
Journal of Consumer Behaviour. 18:97-108
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a67e583975d6d636e751e328bf8f1bfe
https://doi.org/10.1002/cb.1750
https://doi.org/10.1002/cb.1750
Autor:
Sarah Mittal
Publikováno v:
Journal of Higher Education Theory and Practice. 20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2758ab0762f2906b28ac99296e2f861
https://doi.org/10.33423/jhetp.v20i10.3654
https://doi.org/10.33423/jhetp.v20i10.3654
Autor:
David H. Silvera, Sarah Mittal
Publikováno v:
Journal of Consumer Behaviour. 17:e67-e77
The meaning of a purchase does not end at “buy.” Past purchases can become integral to consumers' self-definition and communication of their “self” to others. Just as consumers display differential attachment tendencies for material purchases
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc95b153293b7c8b12bb2ca514dcc91a
https://doi.org/10.1002/cb.1686
https://doi.org/10.1002/cb.1686