Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Sarah Gelper"'
Publikováno v:
International Journal of Research in Marketing, 39(4), 1275-1295. Elsevier
International Journal of Research in Marketing, 39(4), 1275-1295. Elsevier Science BV
International Journal of Research in Marketing, 39(4), 1275-1295. Elsevier Science BV
Retailers increasingly adopt temporary loyalty programs (TLPs), in which consumers have limited time, often less than half a year, to save stamps and redeem highly discounted rewards. These programs often run alongside the retailers’ permanent loya
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3242676a5ab24465a9033952b5bf2935
http://www.scopus.com/inward/record.url?scp=85132812700&partnerID=8YFLogxK
http://www.scopus.com/inward/record.url?scp=85132812700&partnerID=8YFLogxK
Publikováno v:
International Journal of Research in Marketing, 40(2), 316-341. Elsevier
Kocaman, B, Gelper, S & Langerak, F 2023, ' Till the cloud do us part : Technological disruption and brand retention in the enterprise software industry ', International Journal of Research in Marketing, vol. 40, no. 2, pp. 316-341 . https://doi.org/10.1016/j.ijresmar.2022.11.001
Kocaman, B, Gelper, S & Langerak, F 2023, ' Till the cloud do us part : Technological disruption and brand retention in the enterprise software industry ', International Journal of Research in Marketing, vol. 40, no. 2, pp. 316-341 . https://doi.org/10.1016/j.ijresmar.2022.11.001
As customers in technologically disrupted markets migrate from the old to the new technology, they concurrently decide whether to retain their brand or churn. Yet little is known about brand retention at the time of technology migration, which is the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19c6e5581d572104edceb46d92737f6a
https://research.tue.nl/nl/publications/5c40f638-c39f-4aaf-ad10-20b7d5d57d5e
https://research.tue.nl/nl/publications/5c40f638-c39f-4aaf-ad10-20b7d5d57d5e
Publikováno v:
EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT
Educational and Psychological Measurement, 82(5), 880-910. SAGE Publications Ltd
Educational and Psychological Measurement, 82(5), 880-910. SAGE Publications Ltd
Exploratory graph analysis (EGA) is a commonly applied technique intended to help social scientists discover latent variables. Yet, the results can be influenced by the methodological decisions the researcher makes along the way. In this article, we
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08e59fc3cbc1dee3ca9b87375e60d1d0
https://doi.org/10.1177/00131644211059089
https://doi.org/10.1177/00131644211059089
Publikováno v:
2022 Winter Simulation Conference (WSC).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f32d8bad957c7d5763cac8b2e9d1a921
https://doi.org/10.1109/wsc57314.2022.10015289
https://doi.org/10.1109/wsc57314.2022.10015289
Creativity is important within knowledge-intensive organisations. In this article, we research the relations between profiles of multiple intelligence and how employees assess their organisation as supporting creativeness. Multiple intelligences theo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d46df7df5031bfb39d89fea0f1eef882
https://doi.org/10.31124/advance.13220897
https://doi.org/10.31124/advance.13220897
Publikováno v:
Enterprise Information Systems, 15(5), 676-693. Taylor and Francis Ltd.
Process mining can be used to discover different variants of a business process, each variant being a specific way in which the business process has been executed. To optimise the performance of the process, the best variant needs to be identified. H
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf8c14e631ca67fce0d607e57ea1526e
https://doi.org/10.1080/17517575.2020.1746405
https://doi.org/10.1080/17517575.2020.1746405
Publikováno v:
Management Science, 67(2), 1026-1047. INFORMS Institute for Operations Research and the Management Sciences
Many firms try to leverage consumers’ interactions on social platforms as part of their communication strategies. However, information on online social networks only propagates if it receives consumers’ attention. This paper proposes a seeding st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::043b64522551be8f328e85320e2b8573
https://research.tue.nl/nl/publications/b912767e-1b64-4bd2-b4ac-3e315c70532c
https://research.tue.nl/nl/publications/b912767e-1b64-4bd2-b4ac-3e315c70532c
In this study the relations between multiple intelligences profiles and chronic relative underperformance, and how the organization is perceived as contributing to creativity are explored, using data retrieved for this purpose from mental health work
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c36333247740d4ac30f98086b0591d2
https://hdl.handle.net/11370/4c9532fa-4f94-481e-ba2f-d5622ff42865
https://hdl.handle.net/11370/4c9532fa-4f94-481e-ba2f-d5622ff42865
In this article an index is investigated which can express the fit between a job profile and a personal profile, which both make use of Gardner’s concept of multiple intelligences. The difficulties are (1) that even though the same conceptual frame
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1225b6dddc11fc50095a163c3853083
https://hdl.handle.net/11370/16096504-19ca-445b-8425-af80f74ea462
https://hdl.handle.net/11370/16096504-19ca-445b-8425-af80f74ea462
Publikováno v:
Journal of Product Innovation Management, 35(6), 890-907. Wiley-Blackwell
The unwillingness of a gatekeeper to let go of a fruitless new product development (NPD) project wastes valuable resources and hampers NPD performance. The onset of such escalation of commitment is likely to occur already in the front end of NPD, whe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1dad77121db4c3e3e2e2d81f491f10b2
https://doi.org/10.1111/jpim.12452
https://doi.org/10.1111/jpim.12452