Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Sarah G. Moore"'
Publikováno v:
Journal of the Association for Consumer Research. 8:153-164
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::987fcc4d6d0f707b659e177c53a29428
https://doi.org/10.1086/723740
https://doi.org/10.1086/723740
Publikováno v:
Psychology & Marketing. 40:777-790
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbd3b1e21e8f88d94eccd7f92ae00c65
https://doi.org/10.1002/mar.21786
https://doi.org/10.1002/mar.21786
Publikováno v:
The Cambridge Handbook of Consumer Psychology ISBN: 9781009243957
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::111b5e1df8b608290cbef61da510b3e0
https://doi.org/10.1017/9781009243957.020
https://doi.org/10.1017/9781009243957.020
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::845ff5bd5c23bb75cfe3196fc33f0131
https://doi.org/10.1007/978-3-031-24687-6_155
https://doi.org/10.1007/978-3-031-24687-6_155
Publikováno v:
Journal of Marketing Theory and Practice. 29:308-322
We investigate how different negation styles – that is, contracted (e.g., “isn’t”) versus full negations (e.g., “is not”) – in electronic word-of-mouth (eWOM) influence consumers’ evaluations of an...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad3cb4a84d0cc786ed657370cfbd1529
https://doi.org/10.1080/10696679.2020.1839349
https://doi.org/10.1080/10696679.2020.1839349
Publikováno v:
Journal of the Association for Consumer Research. 5:335-344
Individuals frequently make choices for others. However, little work has examined the emotional quality of doing so or explored how relationship factors affect such choices. In three experi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efc65356c3e72af12137a2d5bf7fa08b
https://doi.org/10.1086/709173
https://doi.org/10.1086/709173
Publikováno v:
Consumer Psychology Review. 3:34-59
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ead08c6ecee2487337fc89a8dd66d47
https://doi.org/10.1002/arcp.1055
https://doi.org/10.1002/arcp.1055
Autor:
Sarah G. Moore, Wilson Bastos
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
This paper documents evidence from five studies showing that WOM about experiential versus material purchases is superior in evoking reactions from WOM receivers that are valuable for firms (e.g., purchase intention). We find that this difference eme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0ab72b8781ff9943e6be045013be92b3
https://hdl.handle.net/10400.14/33441
https://hdl.handle.net/10400.14/33441
Publikováno v:
Journal of Consumer Research. 46:508-527
This research examines how consumers make unilateral decisions on behalf of the self and multiple others, in situations where the chosen option will be shared and consumed jointly by the group—for instance, choosing wine for the table. Results acro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::034edaa35d1fa5c2910b0c96a16a4408
https://doi.org/10.1093/jcr/ucy082
https://doi.org/10.1093/jcr/ucy082