Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sarah Barqiah"'
Publikováno v:
Media Ekonomi dan Manajemen, Vol 39, Iss 2, Pp 199-214 (2024)
The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignm
Externí odkaz:
https://doaj.org/article/86cbed1015fa4951837a7f2bf0aaff88
Publikováno v:
Media Ekonomi dan Manajemen, Vol 39, Iss 1, Pp 42-60 (2024)
This study investigates the impact of social capital theory in social networks on consumer decision-making, highlighting the importance of product features and peer preferences. It identifies a research gap in understanding the effects of structural,
Externí odkaz:
https://doaj.org/article/fdc725b5bf454cfbad10e41d9fc9ec9e
Autor:
Endy Gunanto Marsasi, Sarah Barqiah
Publikováno v:
Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 104-104 (2023)
The development of sharia products continues to increase globally, both in Muslim-majority and minority areas. Diverse cultural backgrounds influence consumers in making choices. Furthermore, there are differences of opinion in previous studies regar
Externí odkaz:
https://doaj.org/article/71ba6b92c21b48969f3cac523841853b
Autor:
Sarah Barqiah, Endy Gunanto Marsasi
Publikováno v:
Jurnal Organisasi dan Manajemen. 18:100-112
Purpose – This research determined the influence of utilitarian motivation, ideal self-concept, and consumers' perceptions on intention to use Islamic banking products by identifying their characteristics as Muslims. Methodology – This is a quant
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5464c9e03984043b92098c166fb2e59
https://doi.org/10.33830/jom.v18i2.3628.2022
https://doi.org/10.33830/jom.v18i2.3628.2022
Autor:
Endy Gunanto Marsasi, Sarah Barqiah
Publikováno v:
Indonesian Journal of Business and Entrepreneurship.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16cfcddb3782e774aa03da910eec144f
https://doi.org/10.17358/ijbe.9.1.104
https://doi.org/10.17358/ijbe.9.1.104