Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Sara Steffes Hansen"'
Autor:
Sara Steffes Hansen
Publikováno v:
Convergent Journalism: An Introduction ISBN: 9780429320835
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fe14e8bcd94e896027fd5450b0a932e
https://doi.org/10.4324/9780429320835-10
https://doi.org/10.4324/9780429320835-10
Publikováno v:
Current Psychology. 39:2116-2128
This research examines the effect of brand personality self-congruity (BPC) on brand engagement and purchase intention on Facebook, while investigating how self-esteem moderates the relationship between BPC and brand engagement and purchase intention
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::028e61871aff2e8fa68b7045a02c52af
https://doi.org/10.1007/s12144-018-9898-3
https://doi.org/10.1007/s12144-018-9898-3
Publikováno v:
Public Relations Review. 44:1-10
Half a million citizens participated in the Women’s March on Washington the day after President Trump’s inauguration, starting a political movement. The march communicated key messages to the public directly and via the media. This study explores
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e38f39d48a6bae1c2478906ce534aab2
https://doi.org/10.1016/j.pubrev.2017.12.005
https://doi.org/10.1016/j.pubrev.2017.12.005
Publikováno v:
Howard Journal of Communications. 28:55-71
President Barack Obama was elected upon a wave of change he described as “hope.” On the front of image control, the Obama administration has offered little hope in providing greater access to information compared to previous administrations, exem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7400034a86f464ed95b6929ce356f39
https://doi.org/10.1080/10646175.2016.1235518
https://doi.org/10.1080/10646175.2016.1235518
Publikováno v:
Current Psychology. 36:849-860
This research investigates the effects of the big five consumer personality traits on perceptions of source credibility related to consumer-generated advertising (CGA). An online experiment with 175 participants was conducted with viewing of a YouTub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d7e9f1e0098a6717822412c7a25d272
https://doi.org/10.1007/s12144-016-9474-7
https://doi.org/10.1007/s12144-016-9474-7
Publikováno v:
Computer Communications. 73:332-341
Enjoyment and interpersonal relationship as most salient motives.Those with higher self-esteem, more diligence, more emotional stability, and less subjective norm clicked "like" to express enjoyment.Those with lower self-esteem, less diligence, less
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a5f099e1e66a3d6d44e7df690b130e0
https://doi.org/10.1016/j.comcom.2015.08.002
https://doi.org/10.1016/j.comcom.2015.08.002
Autor:
Sara Steffes Hansen
Publikováno v:
Journal of Marketing Management. 29:1443-1461
In virtual worlds, real-life brands develop co-created meanings in social interaction involving users, platform, and marketers. Whilst research has focused on brands advertised in online venues, marketers are challenged to know how users experience b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1f8dcd031d59eb69b6a7d69a60f59c7
https://doi.org/10.1080/0267257x.2013.821151
https://doi.org/10.1080/0267257x.2013.821151
Autor:
Sara Steffes Hansen
Publikováno v:
Journal of Interactive Advertising. 9:4-17
This study uses participant observation to undertake an ethnographic exploration of the meanings of brands and objects in an online virtual world. Through the perspective of symbolic interactionism and the theory of self-presentation, the meanings of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2084e4844de2cb2a8dad3e6e4890727f
https://doi.org/10.1080/15252019.2009.10722151
https://doi.org/10.1080/15252019.2009.10722151
Autor:
James C. Tsao, Sara Steffes-Hansen
Publikováno v:
Journal of Marketing Communications. 14:171-191
Teenagers between the ages of 15 and 19 make up approximately 17% of the world population. In the United States, there are 31 million teenagers representing the largest age segment of the American population since Baby Boomers. The significant impact
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7e89d3932384ca13467f9a94e23bff5
https://doi.org/10.1080/13527260701717305
https://doi.org/10.1080/13527260701717305
Autor:
Sara Steffes Hansen
This case study uses multiple qualitative methods to examine cultural meanings of virtual goods in a virtual world or Massively Multiplayer Online Game (MMOG) with consumer marketing promotions. Through participant observation, avatar hair emerged as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd13a241bc0ef277fcf8dedcbc817e20
https://doi.org/10.4018/978-1-4666-6493-7.ch012
https://doi.org/10.4018/978-1-4666-6493-7.ch012