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Publikováno v:
Journal of Economics and Behavioral Studies. 10:45-53
The decision-making process after online consumers have been stimulated through traditional advertising is a new and crucial part of the traditional three-phase marketing model. This paper was undertaken to understand the relevance of the Zero Moment
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f20840c0e5eaaad19d2033901140a450
https://doi.org/10.22610/jebs.v10i4(j).2406
https://doi.org/10.22610/jebs.v10i4(j).2406
